Apple Watch 8 tipped to launch September 7 with two new models

Apple Watch 8 renders
(Image credit: Jon Prosser)

It looks like the Apple Watch 8 is joining the rumored iPhone 14 launch event on September 7.

According to Bloomberg’s Mark Gurman, Apple will be holding a virtual launch event on September 7 to unveil its next lineup of iPhones and Apple Watch devices. Apple's Series 8 smartwatch lineup is expected to include a standard Apple Watch 8, an Apple Watch 8 Pro and the Apple Watch SE 2.

Based on Gurman’s reporting we may not wait long after the September Apple event to buy the latest Apple Watch models in stores. He said that some Apple Store retail employees have been told to prepare for a major new product release on September 16. It is unclear at this time if this refers specifically to the Apple Watch, though most signs point to the Apple Watch Series 8 being part of the company's upcoming product release.

Expected Apple Watch 8 upgrades 

apple watch series 8 vs apple watch series 7

(Image credit: Front Page Tech / Tom's Guide)

In Gurman’s report, he said Apple will add features for women’s health and a new body-temperature sensor to the Series 8 watches. Aside from that, the standard Apple Watch 8 should not look too different from the Apple Watch 7.

However, the Apple Watch 8 Pro and Apple Watch SE look likely to get some additional upgrades. The Apple Watch 8 Pro is expected to feature a larger display, a titanium case aimed at sportier customers, upgraded fitness tracking and better battery life. The second-generation Apple Watch SE is expected to get a faster chip while remaining the lowest-cost option of the three new smartwatches. 

This does not clash with the current Apple Watch 8 rumors we have been seeing, though we're hoping to more upgrades are in the cards. At least it seems likely that the Apple Watch 8 Pro will debut, and that it'll arrive with some significant upgrades for those that want a step up from the Apple Watch 7. 

Apple Watch 8’s competition 

Samsung Galaxy Watch 5

(Image credit: Future)

Right now, the biggest competition for the Apple Watch 8 is the latest Samsung smartwatch. Samsung just unveiled two new watches earlier this month: The Samsung Galaxy Watch 5 and Samsung Galaxy Watch 5 Pro. These watches feature some similar upgrades to the rumored Apple Watch 8 upgrades, namely the Samsung Galaxy Watch 5 skin temperature sensor and improved battery life. 

The Google Pixel Watch remains the wild card in the smartwatch market. It is currently expected to arrive in October along with the Google Pixel 7, but there has yet to be any official announcement from Google. The current expectation is that it will not be drastically different from the Apple Watch, though it may have a surprisingly small battery

Still, as both Samsung and Google's smartwatches are designed to be the best smartwatches for Android. They are not major competition for the Apple Watch 8 specifically. Like all smartwatches, they are really just an additional selling point to join a greater mobile OS ecosystem.

The greatest competition against Apple's flagship could be the Apple Watch SE 2, with ample features at a good value. If the Apple Watch 8 is not enough of an upgrade, people may choose the lower-cost wearable instead. The good news is we might not be waiting much longer to see how this year's Apple Watch lineup pans out.

Next: Apple issues major hacking threat warning for the iPhone, iPad and Mac. Protect yourself now. 

Malcolm McMillan
Senior Streaming Writer

Malcolm McMillan is a senior writer for Tom's Guide, covering all the latest in streaming TV shows and movies. That means news, analysis, recommendations, reviews and more for just about anything you can watch, including sports! If it can be seen on a screen, he can write about it. Previously, Malcolm had been a staff writer for Tom's Guide for over a year, with a focus on artificial intelligence (AI), A/V tech and VR headsets.

Before writing for Tom's Guide, Malcolm worked as a fantasy football analyst writing for several sites and also had a brief stint working for Microsoft selling laptops, Xbox products and even the ill-fated Windows phone. He is passionate about video games and sports, though both cause him to yell at the TV frequently. He proudly sports many tattoos, including an Arsenal tattoo, in honor of the team that causes him to yell at the TV the most.