Amazon drops Fire TV Stick 4K Max to lowest ever price ahead of Prime Day 2

Amazon Fire TV Stick 4K Max with a Tom's Guide deal tag
(Image credit: Tom's Guide)

Amazon is holding a second Prime Day-style event next week, called Amazon Prime Early Access Sale, but the retailer isn’t waiting until then to start offering sizable discounts on its own range of devices. Multiple Fire TV sticks have been slashed to lowest ever prices. 

Right now, the Fire TV Stick 4K Max is on sale for $34 at Amazon. That’s $20 off and it brings the streaming device back down to its lowest ever price. We last saw this discount during Amazon’s original Prime Day 2022 sales event back in July. That's not all; the standard Fire TV Stick 4K is on sale for just $24. Those aren't the only deals, Amazon is also taking up to 70% off these Alexa-powered devices. (Also, check out our guide to today's best Amazon promo codes for more ways to save). 

Fire TV Stick 4K Max: $34 @ Amazon

Fire TV Stick 4K Max: $54 $34 @ Amazon
The Fire TV Stick 4K is one of the best streaming devices available. It offers snappy performance, 4K Ultra HD streaming at 60fps with HDR, WiFi 6 support and includes an Alexa Voice Remote. 

Fire TV Stick 4K:  $24 @ Amazon

Fire TV Stick 4K: $49 $24 @ Amazon
The Fire TV Stick 4K is less powerful than the Max, but also has 4K Ultra HD streaming and includes an Alexa Voice Remote at a lower price.

We rank the Amazon Fire TV Stick 4K Max as one of the best streaming devices on the market right now. It offers excellent 4K HDR streaming quality, speedy navigation and access to just about every streaming app you can possibly need. Plus, thanks to its slim profile, it can be easily hidden behind your TV without spoiling the look of your entertainment center.  

In our Amazon Fire TV Stick 4K Max review, we praised the streaming device for its gorgeous 4K HDR content and speedy performance. Even better, in addition to top-notch video quality, the Fire TV Stick 4K Max supports Dolby Vision, HDR and HDR10+. Dolby Atmos Audio provides immersive sound that isn't offered by many other streaming devices at this price point.

The Alexa Voice remote is also extremely useful. While our testing found the voice-search functionality to be a little spotty, being able to control your TV with just your vocal cords is convenient. 

As for the regular, non-Max model, it also supports 4K video streaming. The performance isn't quite as fast as the Max, but it's also cheaper. As we note in our Fire TV Stick 4K review, it does a good job of balancing functionality, price and performance. If you're not sure which version is right for your streaming needs, check out our handy Fire TV Stick 4K Max vs Fire TV Stick 4K guide.

Rory Mellon
Entertainment Editor (UK)

Rory is an Entertainment Editor at Tom’s Guide based in the UK. He covers a wide range of topics but with a particular focus on gaming and streaming. When he’s not reviewing the latest games, searching for hidden gems on Netflix, or writing hot takes on new gaming hardware, TV shows and movies, he can be found attending music festivals and getting far too emotionally invested in his favorite football team.