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Apple, Amazon and B&N to Capture 87% of Tablet Market

By - Source: Digitimes | B 15 comments

Global tablet shipments are expected to climb about 78 percent year-over-year in Q1, but will decline 30 percent compared to the fourth quarter.

What remains the same, however, is the fact that Apple controls more than half of the market, while Amazon and Barnes & Noble are the only other major vendors.

Of the 14.97 million tablets predicted by Digitimes Research to ship in Q1, 11 million or 73 percent will be iPad 2 and iPad 3 devices, leaving a little over 26 percent to Android. Amazon's Kindle will hit 1.5 million or about 10 percent share, followed by the Barnes & Noble Nook with 500,000 units and 4 percent share. Combined, these three manufacturers will dominate the tablet market with 87 percent market share.

If Digitimes Research is correct, then it also appears that non-iPad tablets are facing much more serious seasonal peaks in their sales: The company said that non-iPad tablet shipments will decline 51 percent sequentially. In Q1, 83 percent of all tablets shipped globally will have been assembled by Foxconn and about 10 percent by Quanta.

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  • -4 Hide
    mikenygmail , February 23, 2012 10:08 PM
    The iA's have it.
  • -4 Hide
    del35 , February 23, 2012 11:15 PM
    That is perfectly rational. What is happening? Because most people are sooooooooooo ignorant about technology ( something The Church of iCrap thrives on), they have no clue that those organizations have nothing special to offer beyond the platform that an android phone provides. In fact an Android phone is far more cost effective and liberating than anything any of those companies offers. So yes, this article only points at the general cluelessness of the run of society.
  • 0 Hide
    jhansonxi , February 24, 2012 12:21 AM
    100% - 73% Apple - 26% Android = 1% ? Windows?
  • -4 Hide
    JasonAkkerman , February 24, 2012 1:10 AM
    And they can have it. I'll stick with my ICS Prime thank you very much.
  • 4 Hide
    ap3x , February 24, 2012 1:11 AM
    del35That is perfectly rational. What is happening? Because most people are sooooooooooo ignorant about technology ( something The Church of iCrap thrives on), they have no clue that those organizations have nothing special to offer beyond the platform that an android phone provides. In fact an Android phone is far more cost effective and liberating than anything any of those companies offers. So yes, this article only points at the general cluelessness of the run of society.


    Give it a break bro... Seriously. You ever tried reading a book on your phone? Not that fun, let me tell you. The market response has proven that a Tablet, if done right would sell well. In my line of work I also have a boat load of large documents in PDF format. This provides a way to store all that data, quickly search for the stuff that I need and bring it up in places where a laptop would be a pain in the ass.
  • -3 Hide
    Anonymous , February 24, 2012 2:43 AM
    Why are the numbers always so unreal. Apple has 73% of the tablet market, BUT Android has 49% to iOS's 29% of the OS market share? It must not be Android smartphones boosting that number because only iPhones sell in every report on smartphones I see. Must be all those Android toys and games giving Android a 20% excess number..??

    Our BestBuy can't tell me when they'll have Acer or Asus or Samsung tablets in stock to sell, again. There's plenty of iPads, though...

    Could somebody lie to us because Apple product placements are SO important for revenue?
  • 3 Hide
    ap3x , February 24, 2012 4:14 AM
    larryw4cscWhy are the numbers always so unreal. Apple has 73% of the tablet market, BUT Android has 49% to iOS's 29% of the OS market share? It must not be Android smartphones boosting that number because only iPhones sell in every report on smartphones I see. Must be all those Android toys and games giving Android a 20% excess number..??Our BestBuy can't tell me when they'll have Acer or Asus or Samsung tablets in stock to sell, again. There's plenty of iPads, though...Could somebody lie to us because Apple product placements are SO important for revenue?


    Actually, IOS passed Android again. There was a article recently about it. Also, allot of the tablet vendors pulled out of the market because they where getting virtually no traction at all. IPad is dominating this particular market.
  • 3 Hide
    ap3x , February 24, 2012 4:18 AM
    larryw4cscWhy are the numbers always so unreal. Apple has 73% of the tablet market, BUT Android has 49% to iOS's 29% of the OS market share? It must not be Android smartphones boosting that number because only iPhones sell in every report on smartphones I see. Must be all those Android toys and games giving Android a 20% excess number..??Our BestBuy can't tell me when they'll have Acer or Asus or Samsung tablets in stock to sell, again. There's plenty of iPads, though...Could somebody lie to us because Apple product placements are SO important for revenue?


    Here is the article. Not sure where you where getting the 49% - 29% figure. Android and IOS where pretty close. IOS regaining the lead was bound to happen once the phone was on the more than AT&T.

    http://www.reuters.com/article/2012/01/25/apple-google-microsoft-idUSL5E8CO4QP20120125

  • -4 Hide
    del35 , February 24, 2012 5:11 AM
    Quote:
    Seriously. You ever tried reading a book on your phone?


    Actually, I have both an Android tablet, and a Kindle that was given to my second half as a birthday present. I routinely prefer to read in my Samsung Galaxy S2 for the simple reason that I can make the text quite large and it is very comfortable to carry or be on the thread mill with, but I tend to read books that don't have too many pictures. For reading magazines, I would imagine that your criticism is valid.

    Many people out there, in fact probably most, think that in order to read a Kindle book they need a Kindle or an iPad, which is a laughable belief. That is the general level of ignorance going around. I have tried to convince many who plan to buy Kindles to just buy a non proprietary tablet and more often than not they say that they want the Kindle and hide behind some totally weird justification... Of course they could buy a Kindle and root it, but that I would not suggest to such people. And it is true that the 2x cored Kindle Fire at $200 US is a well priced device, and is not a ripoff from Amazon, Unlike the iPad.
  • -3 Hide
    Kreth , February 24, 2012 5:57 AM
    ap3xHere is the article. Not sure where you where getting the 49% - 29% figure. Android and IOS where pretty close. IOS regaining the lead was bound to happen once the phone was on the more than AT&T.http://www.reuters.com/article/201 [...] QP20120125

    ah but thats only counting usa where the church of jobs is almost a real religion, if you count with the rest of the world the numbers arent closte to that
  • 4 Hide
    Kreth , February 24, 2012 6:00 AM
    Krethah but thats only counting usa where the church of jobs is almost a real religion, if you count with the rest of the world the numbers arent closte to that

    and truthfully many of us europeans stopped caring, what the states does anymore, for me it seems like you guys live in some sort of bizarro world
  • -3 Hide
    kartu , February 24, 2012 7:11 AM
    ap3xActually, IOS passed Android again. There was a article recently about it. Also, allot of the tablet vendors pulled out of the market because they where getting virtually no traction at all. IPad is dominating this particular market.

    Actually it was (so typical for iWorld) bullshit.
    iOS allegedly surpassed Android IN SALES IN Q4 and only in US I guess. Even in Q4 Samsung alone sold as many smartphones as apple (about 35-37 million).

    iPhones MARKET SHARE (not to mistake for a single quarters SALES) is about 18% worldwide, 25% in US. You can't drastically change that number during one quarter.
  • -3 Hide
    kartu , February 24, 2012 7:16 AM
    del35That is perfectly rational. What is happening?

    What's happening is that we have yet another "Hyphnosteve" style "reality distortion" article.

    iPad market share:
    2010 - 84%
    2011 - 69%
    2012 - 63% (forecast)
    2015 - 47% (forecast)

    There is no sign of Apple's market share of tablets NOT shrinking. It's Apple that is losing tablet market share. "non ipad tablet sales will decline 51%" is pure lunacy.
  • 2 Hide
    watcha , February 24, 2012 7:42 AM
    larryw4cscWhy are the numbers always so unreal. Apple has 73% of the tablet market, BUT Android has 49% to iOS's 29% of the OS market share? It must not be Android smartphones boosting that number because only iPhones sell in every report on smartphones I see. Must be all those Android toys and games giving Android a 20% excess number..??Our BestBuy can't tell me when they'll have Acer or Asus or Samsung tablets in stock to sell, again. There's plenty of iPads, though...Could somebody lie to us because Apple product placements are SO important for revenue?


    The numbers are entirely consistent.

    Apple clearly dominates the tablet market at the moment. The smartphone market, clearly, is also far larger numerically. You say it must not be Android smartphone sales boosting that number, but it is. While iPhone outsells every other phone (indeed I think 3 models of iPhone were in the top 5 of last quarter) - Android isn't just one manufacturer, or one type of phone - it's dozens and dozens. While they all individually fail in comparison to the iPhone, if you add them all up they currently have a larger market share. The larger market share Android has is clearly divided amongst several companies who each have a relatively small piece of the pie.

    As for your Bestbuy store anecdote, most iPad users don't buy from there - and BestBuy maybe didn't anticipate much demand for the Acer / Asus or Samsung tablets - since they sell nowhere near as well.
  • 0 Hide
    jaber2 , February 24, 2012 5:06 PM
    First of all Apple was the first marketting a tablet, so while it will lose total share it will gain higher sales, other getting into this market late will eventually hit a platto since they don't have what Apple had, Jobs, Jobs thought of iPad's future and might have put in place a method of keeping above the rest.
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