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Analysts Estimate Nintendo 3DS Parts Cost $101

By - Source: Eurogamer | B 35 comments

Still, the cost of parts can sometimes give us a general idea of how much a company is making off of a certain product. We usually don't get a component price listing until well after the device has been launched and  torn apart. However, David Carey, VP of technical intelligence for UBM TechInsights, told Eurogamer that he estimates the cost of the system's raw materials to be about $101 per unit ( £62-ish). This figure represents a $15 (about £10) increase over the DSi.

When asked for comment on the figure, Nintendo said, "Total rumor and speculation. No comment." So we won't find out how close Carey is to the actual figure for another couple of weeks, when a teardown and analysis of all parts has been carried out. If he's right, Nintendo's got an extra $148 per unit to cover marketing, R&D, and production costs.

The pricing of the 3DS has been a source of debate in the run up to Sunday’s launch, as it’s $100 more than the DS was at launch and $70 more than 2009's DSi. While some believe it’s simply to expensive to even think about buying, others feel it’s a fair price considering all the R&D Nintendo has poured into the new technology.

Is $250 too much to ask for the 3D handheld? Let us know in the comments below!

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  • -5 Hide
    rawdog81 , March 26, 2011 1:16 PM
    First! !!! The 3DS is too expensive. It didn't stop me from buying one though.
  • 3 Hide
    griffed88 , March 26, 2011 1:22 PM
    Yes, it's too much. Stopped me from ordering one.
  • -4 Hide
    Anonymous , March 26, 2011 1:26 PM
    too expensive? Are you a frickin janitor or what?? even of it cost 100 to make, the advertising, R&D, marketing, labor, tax, and wholesale price would probably cost them an extra 100 which will leave them with onlly 50$ profit which is only 25% which is very low compared to other products. So shut up all of you cheap bastard who thinks that the company should sell them for no profit.
  • Display all 35 comments.
  • 3 Hide
    silverblue , March 26, 2011 2:12 PM
    Some companies do, and recoup the losses with games sales.

    Try to be a little bit more polite next time. :) 
  • 0 Hide
    GrowingTuna , March 26, 2011 2:15 PM
    Companies often take a loss on their gaming consoles; their hope is increased revenue from game sales (a result of an increase in console sales) will make up for the loss. I'm not sure how different the portable market is in this regard, but it does surprise me that Nintendo is taking in $150 to try and cover the cost for R&D, marketing, and shipping.

    I wonder if they're afraid the system won't be a huge hit and want to bring in more money per console sale in an effort to hedge their bet on the system. Or, perhaps (a more optimistic take) they believe the system is so unique that people will pay the higher price?

    I'm guessing when Sony comes out with the PSP2, Nintendo will drop the price. That would be a good way to now to pay off expenses now (by milking early adopters) so they can cut costs down the road.
  • 2 Hide
    Anonymous , March 26, 2011 2:20 PM
    It's too expensive. Not an impulse buy and too expensive for most kids.
  • 0 Hide
    Anonymous , March 26, 2011 2:26 PM
    If this estimate is correct, Nintendo is still making a profit compared to the PS3 at launch. As for you beamthegreat1, not everyone is as well off as you. Griffed88 is only wise to judge if its well worth spend his hard earn money, and in my opinion 3DS is currently not well worth spend especially its just a hand held.
  • 0 Hide
    Old_Fogie_Late_Bloomer , March 26, 2011 2:36 PM
    At this point it's too expensive to me for what it does, though I'm sure Nintendo did their analyses and figured out what price would make the most profit, just like every company does. :) 

    I will say this, if they're actually making money on their hardware, instead of breaking even/taking a loss, it kind of makes their whole thing about remotely bricking hardware stink even worse than it does. Which reminds me, that's the other reason I won't buy one. I'm really getting sick of this "you paid money for it but you don't own it" mentality that more and more companies seem to be trying to get away with.

    I don't see myself pirating games, but I could see myself trying my hand at writing one of my own. Better hope Nintendo doesn't notice!
  • 1 Hide
    shanky887614 , March 26, 2011 3:01 PM
    i dont think ill bother with the 3ds, there isnt really any difference between it and the dsi apart from the 3d

    ill wait till there 2 or 3rd generation 3ds then i might think about it, its a bit hard to justify spending that much money on a handheld

    when an xbox 360 console is only $199 compared to the $250 of the 3ds

    which would you rather have
  • 0 Hide
    PudgyChicken , March 26, 2011 3:52 PM
    Old news.
  • 0 Hide
    Cash091 , March 26, 2011 4:35 PM
    Yeah... I bought myself a DS after a few price cuts and got the lite when it was 129.99. Beat the hell out of New Super Mario and FF3 & 4, then... haven't touched the thing in over a year!
  • 2 Hide
    kinggraves , March 26, 2011 5:04 PM
    Economics aren't based off manufacturing costs, they're based off the market worth. If people are willing to buy it at that price, and they are, then they will be sold for that price. Just because Sony sold the ps3 at a loss does NOT mean every other console has to do so.

    Sony has a lot of interests other than the gaming industry, so they have a lot more to gain from underpricing a console that could push their other technologies. Sony wanted Blu Ray to win the format war, ps3 helped them do that. It also encourages purchasing Sony 1080p 3d TVs and content from Sony's movie/music divisions. Nintendo doesn't care about selling you a TV or buying the latest media, they just want you gaming.

    It's a bit pricey for kids, sure, but considering how many people are carrying around 600 dollar smartphones, it's actually quite affordable in comparison.

    BTW the whole "Nintendo will brick your system" business is from a retailer, not from Nintendo's official policy, so get over it already. Nintendo warns that if you mod your system, it could be bricked. The same is true for any console, messing with it could lead to bricking, and no retailer is going to take it back. The same is true for jailbreaking your phones as well, read the disclaimer, your warranty is void afterwards. When Nintendo actually bricks something with a firmware update, then you can judge them for it. Until then, they haven't said anything. And don't bother whining if they only target piracy specific mods, if you lose your 300 dollar console because you ripped off 500 dollars worth of games, I don't feel bad for you in the slightest. That's the risk you take.
  • 0 Hide
    shanky887614 , March 26, 2011 7:11 PM
    smocha, what we are saying is, that the other devices on the market cost way less even some consoles
  • -2 Hide
    flaminggerbil , March 26, 2011 7:27 PM
    rawdog81First! !!! The 3DS is too expensive. It didn't stop me from buying one though.

    There are two issues which make this post intensely retarded.

    I'll let you try to spot them.

    OT: Considering the most entertaining looking things I've seen come out of this are ports, yes, it most likely is too expensive.
  • 1 Hide
    jitpublisher , March 26, 2011 7:38 PM
    I have watched many, many of these articles where something is broken down, and a price is somehow extracted based on the sum of the parts needed to build it. These types are articles are pure speculation by persons who know very little about manufacturing or the costs associated.
    The value of a particular item has nothing to do with the sum of the cost of the parts you need to build it. If you started a business based on the theory of these articles, you would be bankrupt before your product ever made to the stores. That is a fact, not speculation.
  • -2 Hide
    eklipz330 , March 26, 2011 9:06 PM
    worth it because of all the R&D?? REALLY?

    threw in a few slightly powerful chips, a 3d screen, and a thumbstick, and that justifies the $250 pricetag? fuckin BS
  • 0 Hide
    joytech22 , March 26, 2011 11:30 PM
    Over here it's $300
    Yes it's expensive, No I won't be buying one.

    But I'm never the one to buy Nintendo stuff, My brother is though.
  • -2 Hide
    ProDigit10 , March 26, 2011 11:44 PM
    It's more expensive than a netbook!
    I think 3D LCD's are pretty easy to create (with a ribbed plastic surface).
  • 0 Hide
    gnookergi , March 27, 2011 1:06 AM
    Too expensive. I won't buy one until it's at least $170. By then they'll probably have a smaller version that comes in better colors too anyways.
  • 0 Hide
    mayankleoboy1 , March 27, 2011 3:26 AM
    definitely too much
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