Analysts Estimate Nintendo 3DS Parts Cost $101

Still, the cost of parts can sometimes give us a general idea of how much a company is making off of a certain product. We usually don't get a component price listing until well after the device has been launched and  torn apart. However, David Carey, VP of technical intelligence for UBM TechInsights, told Eurogamer that he estimates the cost of the system's raw materials to be about $101 per unit ( £62-ish). This figure represents a $15 (about £10) increase over the DSi.

When asked for comment on the figure, Nintendo said, "Total rumor and speculation. No comment." So we won't find out how close Carey is to the actual figure for another couple of weeks, when a teardown and analysis of all parts has been carried out. If he's right, Nintendo's got an extra $148 per unit to cover marketing, R&D, and production costs.

The pricing of the 3DS has been a source of debate in the run up to Sunday’s launch, as it’s $100 more than the DS was at launch and $70 more than 2009's DSi. While some believe it’s simply to expensive to even think about buying, others feel it’s a fair price considering all the R&D Nintendo has poured into the new technology.

Is $250 too much to ask for the 3D handheld? Let us know in the comments below!

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35 comments
  • First! !!! The 3DS is too expensive. It didn't stop me from buying one though.
    -5
  • Yes, it's too much. Stopped me from ordering one.
    3
  • too expensive? Are you a frickin janitor or what?? even of it cost 100 to make, the advertising, R&D, marketing, labor, tax, and wholesale price would probably cost them an extra 100 which will leave them with onlly 50$ profit which is only 25% which is very low compared to other products. So shut up all of you cheap bastard who thinks that the company should sell them for no profit.
    -4