After Microsoft's announcement of the Xbox One, the gaming world was all aflutter trying to figure out how to appropriately nickname the console. The PlayStation 4 can easily be shortened to PS4, and the Xbox 360 as 360. But following that nicknaming convention, the Xbox One would just be called One.
As a result, quite a few names thrown out, including the cheeky nickname 'Xbone.' Of course, the nickname's stuck, if only because saying it is sure to cause sniggers and not because it's actually the most catchy or appropriate moniker.
In any case, Microsoft's not amused. As a result, it's registered the Xbone.com domain to prevent anyone from potentially wreaking havoc with a parody website. Microsoft director of Xbox Live programming Larry "Major Nelson" Hyrb has expressed his displeasure on the nickname via a post on NeoGAF. He stated that, "I don't like it… it disrespects the teams that have put thousands of hours (already) into the development of the product. Sure, it's cheeky, but I don't care for it myself."
Whatever Microsoft's efforts may be, it seems like the Xbone nickname has already stuck. In fact, it seems the company's making a bigger deal out of the name than anyone else.