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Is The Facebook Phone Finally Real (and Called Buffy)?

According to the publication, HTC will be building the device and given the time-to-market cycle in the cellphone industry, the phone could be 12 to 18 months from its introduction.

Referring to industry sources, All Things Digital says that Buffy will be a modified version of Android that is heavily geared toward the integration of Facebook and support HTML5 as application platform.

"Buffy has been an ongoing area of concern at the social networking giant for the past two years. These days, the project is led by Facebook CTO Bret Taylor," the publication wrote.

So far, Buffy is still a rumor, but we now have more information, including a spicy code-name. It is way too early to discuss the phone as even Facebook may not even know how it will look like in the end, even if it is seriously planning such a device. With iOS and Android pretty much dominating the smartphone market, RIM trying to survive and Microsoft investing heavily into Windows Phone, the question is whether or not there is room for another platform.

Of course, Facebook's angle could be unique and combine the very personal characteristics of a phone with social features. Can that be enough to lure buyers?