AOL is a key part of internet both past and present. Those old enough to remember newsgroup postings from those with @aol.com email addresses will have some good stories to tell. But that was the AOL of old, and there's a new Aol that's ready to bust out with a new image.
AOL has released a preview of its new brand identity for its future as an independent company. AOL describes its brand identity as "simple, confident logotype, revealed by ever-changing images. It’s one consistent logo with countless ways to reveal."
Basically, it's just strong typeface superimposed on top of an image.
The new brand identity will be fully unveiled on December 10, when AOL common stock begins trading on the New York Stock Exchange.
AOL partnered with Wolff Olins, a global brand and innovation consultancy, to develop a brand identity that speaks to the company’s future. “Historically brand identity has been monolithic and controlling, little more than stamping a company name on a product. AOL is a 21st century media company, with an ambitious vision for the future and new focus on creativity and expression, this required the new brand identity to be open and generous, to invite conversation and collaboration, and to feel credible, but also aspirational. We’re delighted to have worked so closely with the AOL leadership team to create something bold and exciting that sets AOL apart,” said Karl Heiselman, CEO of Wolff Olins.