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Microsoft: Master Chief is Our Sugar Daddy

Ok, so perhaps Microsoft didn't really call Master Chief its sugar daddy. However Microsoft's Alex Cutting, producer of Halo 3: ODST, told Videogamer that the Halo franchise is certainly Microsoft's "center piece," meaning that Master Chief and the gang reel in the big bucks like Nintendo's Mario and Sega's (classic) Sonic the Hedgehog. Essentially, Halo is the company's bread and butter in the gaming department.

"Microsoft Game Studios is the publisher that brought Halo: Combat Evolved to the scene, and we realized we had a good thing going there," he said. "It is a center piece for us. We will invest in Halo as much as we can to make sure it’s a healthy, respected, fun franchise, and we will continue to do so."

His words validate comments made by Halo developer Bungie, stating that although next year's Halo: Reach title might be the company's last foray in the Halo universe, it's a sure bet that Microsoft will carry on the torch. Bungie's statement is backed by future Halo-specific projects including the Halo Legends anime series, and the Halo Waypoint hub on Xbox Live. There also seems to be more bubbling in the Microsoft cauldron, however Cutting doesn't seem willing to share the details

"The Halo universe is obviously very rich in detail," he said. "There are a lot of stories to be told there. As far as the future of the franchise, I can guarantee it’s something Microsoft is going to continue to invest in and make new products and exciting stuff, but I’m not going to be able to tell you, or even concept what other stuff we’re doing."