The Kindle and the iPad are both extremely popular. Amazon and Apple have sold millions of these devices and would be the first to say they are perfect for any age group. However, a recent survey by Nielsen shows us that while people of all ages own these gadgets, certain people are buying them more than others.
Nielsen recently conducted a study of 5,000 people who already own a tablet, ebook reader, netbook, media player or smartphone and found that, despite the iPad's higher price tag, Kindle users are richer than those willing to fork out for an iPad. According to Nielsen's survey, 44 percent of them make more than $80,000/year compared to 39 percent of iPad owners and 37 percent of iPhone owners.
Nielsen also found that iPad owners tend to be younger and male; 65 percent of iPad owners are male, while 63 percent are under the age of 35. When it comes to the genders of Kindle owners, it's nearly half and half, with 52 percent of owners being male, and 48 percent being female.
Nielsen also mentioned that Kindle owners are better educated with 27 percent having Master's degrees or doctorates, but failed to give any statistic for iPad owners.