It was a busy and dramatic weekend for Amazon and Macmillan. The online etailer and publisher were caught up in a bitter price war with Macmillan trying to impose a $14.99 price for electronic versions of hardcover books.
The move to charge users 150 percent of the usual cost for ebooks displeased Amazon to no end. To make matters worse, Macmillan offered Amazon an ultimatum; the publisher informed Amazon that the topic was not up for negotiation and said that if the new price was not accepted, Macmillan would not be offering any content through Amazon.
Amazon retaliated with a kind of, "You can't fire me, because I quit!" response. The etailer pulled all Macmillan content from its store. The Macmillan titles are back now but Amazon has since released a statement conceding that it has as the publisher represents one of the "big six," the company has no choice but to cave to Macmillan's requests.