At a time when the price of everything is going up it’s a little galling that Amazon Prime is getting a price hike across Europe. And it’s not a small one either, with prices jumping up by 43% a year.
Amazon alerted customers to this in an email, noting that U.K. prices will rise from £7.99 to £8.99 a month, and £79 to £95 for yearly payments. The new prices will kick in on September 15. Similar price jumps are taking pace across European nations, with monthly subscription fees increasing by €1.
No reason was given for this jump in subscription price, though with the likes of Netflix and others upping their subscription fees, and Amazon Prime got a price jump in the U.S. earlier this year, this price hike seemed inevitable. It’s also worth noting that this is the first Amazon Prime price jump since 2014 for the U.K. so it’s arguably been a long time coming.
But a price hike is a price hike, and unfortunately it’s not going to be one you can avoid. In the U.S. before the price rise came into effect you were able to buy a Prime membership as a gift for the lower price and then gift it to yourself. Sadly, this option isn't available in the U.K. or Europe, so you may need to swallow the extra cost Amazon will suck up.
