1. The list in brief ↴
2. Best overall: Product Name 1
3. Best XXX: Product Name 2
4. Best XXX: Product Name 3
5. Best XXX: Product Name 4
6. Best XXX: Product Name 5
7. Best XXX: Product Name 6
8. Best XXX: Product Name 7
9. Best XXX: Product Name 8
10. Best XXX: Product Name 9
11. Best XXX: Product Name 10
12. Best XXX: Product Name 11
13. Best XXX: Product Name 12
12. Further analysis
13. How to choose
14. How we test
This is your 150 word ish intro to the article. Use the strapline above to introduce the page in terms of what it is and what it's for, then you don't need to write the same thing here. Instead, in this section get straight into the buying advice - that's what people want.
Work out what information simply must come before the product recommendations. Do not be tempted to start falling into keyword heavy cliche's like "Buying a XXX can be tricky but lucky for you we've reviewed all of the best options".
Focus instead on getting to the point and giving the most important information and update this section whenever something changes - like a major new product is added to the list or it's a key sales event is afoot that's highly relevant to anyone buying this type of product.
Most readers tell us that they don't like overly long intros on these articles, so keep things short and sweet to allow them to get to the recommendations and advice as quickly as possible.
You don't have to include this box but for products where testing and expertise is so important you could make a short note from your site's leading expert to help readers understand the authenticity of the advice that follows, add a comment about the latest products to be added/removed or just give some important buying advice. Keep it short and sweet. 60-100 words
The quick list
A very quick bit of text to explain that up top is an overview section which allows readers to jump to the detailed reviews further down of products they're most interested in. 50 words should be enough
The best XXX overall
Sum up what the product is and what our general opinion of it is and if possible who it's best for. Min 4 Max 12 lines (in desktop preview) works best. 25-40 words.
The best for XXX XXX
Sum up what the product is and what our general opinion of it is and if possible who it's best for. Min 4 Max 12 lines (in desktop preview) works best. 25-40 words.
The best for XXX XXX
Sum up what the product is and what our general opinion of it is and if possible who it's best for. Min 4 Max 12 lines (in desktop preview) works best. 25-40 words.
The best for XXX XXX
Sum up what the product is and what our general opinion of it is and if possible who it's best for. Min 4 Max 12 lines (in desktop preview) works best. 25-40 words.
The best for XXX XXX
Sum up what the product is and what our general opinion of it is and if possible who it's best for. Min 4 Max 12 lines (in desktop preview) works best. 25-40 words.
The best for XXX XXX
Sum up what the product is and what our general opinion of it is and if possible who it's best for. Min 4 Max 12 lines (in desktop preview) works best. 25-40 words.
Load the next 6 products ↴
The best for XXX XXX
Sum up what the product is and what our general opinion of it is and if possible who it's best for. Min 4 Max 12 lines (in desktop preview) works best. 25-40 words.
The best for XXX XXX
Sum up what the product is and what our general opinion of it is and if possible who it's best for. Min 4 Max 12 lines (in desktop preview) works best. 25-40 words.
The best for XXX XXX
Sum up what the product is and what our general opinion of it is and if possible who it's best for. Min 4 Max 12 lines (in desktop preview) works best. 25-40 words.
The best for XXX XXX
Sum up what the product is and what our general opinion of it is and if possible who it's best for. Min 4 Max 12 lines (in desktop preview) works best. 25-40 words.
The best for XXX XXX
Sum up what the product is and what our general opinion of it is and if possible who it's best for. Min 4 Max 12 lines (in desktop preview) works best. 25-40 words.
The best for XXX XXX
Sum up what the product is and what our general opinion of it is and if possible who it's best for. Min 4 Max 12 lines (in desktop preview) works best. 25-40 words.
The best XXX's we recommend in 2023
Why you can trust Tom's Guide Our writers and editors spend hours analyzing and reviewing products, services, and apps to help find what's best for you. Find out more about how we test, analyze, and rate.
The best XXX overall
✅ Up to 10 words for this bit in bold: then feel free to go into detail in this section. You could have 5x points and then make them shorter, or have less points and make them longer. Suggest 30-40 words for each point.
✅ Please remember that: on mobile these boxouts load in above the text block 'write-up' that sites on the left when viewed on desktop - so please write accordingly.
✅ Make the point in bold: and then back that point up by further explaining why you've come to that conclusion, or why a certain type of person would get on well with this product. 100 words ish for this box in total
❌ Nitpick nitpick nitpick: remember that helping people quickly identify if a product ISN'T right for them is just as helpful as pointing out the ones that are.
❌ Nitpick nitpick: if a certain type of person would not suit this product, you can mention it here and then suggest a product on the page that would be more suitable for this persona.
❌ Nitpick nitpick nitpick: if price makes an appearance in this section (say because it's expensive) remember that this is likely to change over time so when updating the review you should re-assess.
🔎 Product Name this is where you write your concise verdict on this product. Sum up your review in just XXX words and don't be afraid to re-emphasize points that you've already made elsewhhere on the page. Suggest this section should be. 50 words ★★★★★
This section will, on mobile, load underneath the boxouts that sit on the right hand side on desktop. Don't use a 'header' block above this section or it'll break the layout. In this section, introduce the product as you would in a more detailed review, giving all the context someone might need.
The length of this entire text section needs to be long enough to match the length of the stacked boxouts so that the format works for desktop readers. Ideally the length is enough so that the test results box below loads neatly in below both sections.
Criteria 1: Section this part as you would on a normal review so that people can quickly scan to the information they're most interested in such as battery life or colour options. You've got plenty of words to play with here so there's lots of opportunity to include as many useful details as you can think of.
Criteria 2: Remember we always want to be giving sober, balanced buying advice. So at no point do we want to be trying to sell anything - our mission is to give people all the assistance they need in order to make their own informed decisions.
Criteria 3: remember this review should not be written in a silo - it's important to refer to other products on this page and how this one compares against them. We need to be giving answers to questions people didn't even realise they had. Consider giving alternate product recommendations for anyone who'd like a product but needs a cheaper price.
Criteria 4: readers will want to know that an expert has tested the products on this page so be sure to give some insightful observations and a personal touch. Every nugget of useful information you can add will not only make a difference to the people reading but will also be spotted by the Google algorithm and make the page stronger for SEO.
Criteria 5: if there are any really obvious products that this one is competing with, the chancers are the reader will be considering that laptop. For this reason, it could be a good reason to mention this and say why this one is better/worse etc and for who etc.
Read more: Product Name review
| Attributes | Notes | Rating |
|---|---|---|
| Criteria 1 | 6-8 words is about all you want here | ★★★★★ |
| Criteria 2 | 6-8 words is about all you want here | ★★★★★ |
| Criteria 3 | 6-8 words is about all you want here | ★★★★★ |
| Criteria 4 | 6-8 words is about all you want here | ★★★★★ |
The best AAA for BBB
✅ Up to 10 words for this bit in bold: then feel free to go into detail in this section. You could have 5x points and then make them shorter, or have less points and make them longer. Suggest 30-40 words for each point.
✅ Please remember that: on mobile these boxouts load in above the text block 'write-up' that sites on the left when viewed on desktop - so please write accordingly.
✅ Make the point in bold: and then back that point up by further explaining why you've come to that conclusion, or why a certain type of person would get on well with this product. 100 words ish for this box in total
❌ Nitpick nitpick nitpick: remember that helping people quickly identify if a product ISN'T right for them is just as helpful as pointing out the ones that are.
❌ Nitpick nitpick: if a certain type of person would not suit this product, you can mention it here and then suggest a product on the page that would be more suitable for this persona.
❌ Nitpick nitpick nitpick: if price makes an appearance in this section (say because it's expensive) remember that this is likely to change over time so when updating the review you should re-assess.
🔎 Product Name this is where you write your concise verdict on this product. Sum up your review in just XXX words and don't be afraid to re-emphasize points that you've already made elsewhhere on the page. Suggest this section should be. 50 words ★★★★★
This section will, on mobile, load underneath the boxouts that sit on the right hand side on desktop. Don't use a 'header' block above this section or it'll break the layout. In this section, introduce the product as you would in a more detailed review, giving all the context someone might need.
The length of this entire text section needs to be long enough to match the length of the stacked boxouts so that the format works for desktop readers. Ideally the length is enough so that the test results box below loads neatly in below both sections.
Criteria 1: Section this part as you would on a normal review so that people can quickly scan to the information they're most interested in such as battery life or colour options. You've got plenty of words to play with here so there's lots of opportunity to include as many useful details as you can think of.
Criteria 2: Remember we always want to be giving sober, balanced buying advice. So at no point do we want to be trying to sell anything - our mission is to give people all the assistance they need in order to make their own informed decisions.
Criteria 3: remember this review should not be written in a silo - it's important to refer to other products on this page and how this one compares against them. We need to be giving answers to questions people didn't even realise they had. Consider giving alternate product recommendations for anyone who'd like a product but needs a cheaper price.
Criteria 4: readers will want to know that an expert has tested the products on this page so be sure to give some insightful observations and a personal touch. Every nugget of useful information you can add will not only make a difference to the people reading but will also be spotted by the Google algorithm and make the page stronger for SEO.
Criteria 5: if there are any really obvious products that this one is competing with, the chancers are the reader will be considering that laptop. For this reason, it could be a good reason to mention this and say why this one is better/worse etc and for who etc.
Read more: Product Name review
| Attributes | Notes | Rating |
|---|---|---|
| Criteria 1 | 6-8 words is about all you want here | ★★★★★ |
| Criteria 2 | 6-8 words is about all you want here | ★★★★★ |
| Criteria 3 | 6-8 words is about all you want here | ★★★★★ |
| Criteria 4 | 6-8 words is about all you want here | ★★★★★ |
The best BBB for CCC
✅ Up to 10 words for this bit in bold: then feel free to go into detail in this section. You could have 5x points and then make them shorter, or have less points and make them longer. Suggest 30-40 words for each point.
✅ Please remember that: on mobile these boxouts load in above the text block 'write-up' that sites on the left when viewed on desktop - so please write accordingly.
✅ Make the point in bold: and then back that point up by further explaining why you've come to that conclusion, or why a certain type of person would get on well with this product. 100 words ish for this box in total
❌ Nitpick nitpick nitpick: remember that helping people quickly identify if a product ISN'T right for them is just as helpful as pointing out the ones that are.
❌ Nitpick nitpick: if a certain type of person would not suit this product, you can mention it here and then suggest a product on the page that would be more suitable for this persona.
❌ Nitpick nitpick nitpick: if price makes an appearance in this section (say because it's expensive) remember that this is likely to change over time so when updating the review you should re-assess.
🔎 Product Name this is where you write your concise verdict on this product. Sum up your review in just XXX words and don't be afraid to re-emphasize points that you've already made elsewhhere on the page. Suggest this section should be. 50 words ★★★★★
This section will, on mobile, load underneath the boxouts that sit on the right hand side on desktop. Don't use a 'header' block above this section or it'll break the layout. In this section, introduce the product as you would in a more detailed review, giving all the context someone might need.
The length of this entire text section needs to be long enough to match the length of the stacked boxouts so that the format works for desktop readers. Ideally the length is enough so that the test results box below loads neatly in below both sections.
Criteria 1: Section this part as you would on a normal review so that people can quickly scan to the information they're most interested in such as battery life or colour options. You've got plenty of words to play with here so there's lots of opportunity to include as many useful details as you can think of.
Criteria 2: Remember we always want to be giving sober, balanced buying advice. So at no point do we want to be trying to sell anything - our mission is to give people all the assistance they need in order to make their own informed decisions.
Criteria 3: remember this review should not be written in a silo - it's important to refer to other products on this page and how this one compares against them. We need to be giving answers to questions people didn't even realise they had. Consider giving alternate product recommendations for anyone who'd like a product but needs a cheaper price.
Criteria 4: readers will want to know that an expert has tested the products on this page so be sure to give some insightful observations and a personal touch. Every nugget of useful information you can add will not only make a difference to the people reading but will also be spotted by the Google algorithm and make the page stronger for SEO.
Criteria 5: if there are any really obvious products that this one is competing with, the chancers are the reader will be considering that laptop. For this reason, it could be a good reason to mention this and say why this one is better/worse etc and for who etc.
Read more: Product Name review
| Attributes | Notes | Rating |
|---|---|---|
| Criteria 1 | 6-8 words is about all you want here | ★★★★★ |
| Criteria 2 | 6-8 words is about all you want here | ★★★★★ |
| Criteria 3 | 6-8 words is about all you want here | ★★★★★ |
| Criteria 4 | 6-8 words is about all you want here | ★★★★★ |
The best CCC for DDD
✅ Up to 10 words for this bit in bold: then feel free to go into detail in this section. You could have 5x points and then make them shorter, or have less points and make them longer. Suggest 30-40 words for each point.
✅ Please remember that: on mobile these boxouts load in above the text block 'write-up' that sites on the left when viewed on desktop - so please write accordingly.
✅ Make the point in bold: and then back that point up by further explaining why you've come to that conclusion, or why a certain type of person would get on well with this product. 100 words ish for this box in total
❌ Nitpick nitpick nitpick: remember that helping people quickly identify if a product ISN'T right for them is just as helpful as pointing out the ones that are.
❌ Nitpick nitpick: if a certain type of person would not suit this product, you can mention it here and then suggest a product on the page that would be more suitable for this persona.
❌ Nitpick nitpick nitpick: if price makes an appearance in this section (say because it's expensive) remember that this is likely to change over time so when updating the review you should re-assess.
🔎 Product Name this is where you write your concise verdict on this product. Sum up your review in just XXX words and don't be afraid to re-emphasize points that you've already made elsewhhere on the page. Suggest this section should be. 50 words ★★★★★
This section will, on mobile, load underneath the boxouts that sit on the right hand side on desktop. Don't use a 'header' block above this section or it'll break the layout. In this section, introduce the product as you would in a more detailed review, giving all the context someone might need.
The length of this entire text section needs to be long enough to match the length of the stacked boxouts so that the format works for desktop readers. Ideally the length is enough so that the test results box below loads neatly in below both sections.
Criteria 1: Section this part as you would on a normal review so that people can quickly scan to the information they're most interested in such as battery life or colour options. You've got plenty of words to play with here so there's lots of opportunity to include as many useful details as you can think of.
Criteria 2: Remember we always want to be giving sober, balanced buying advice. So at no point do we want to be trying to sell anything - our mission is to give people all the assistance they need in order to make their own informed decisions.
Criteria 3: remember this review should not be written in a silo - it's important to refer to other products on this page and how this one compares against them. We need to be giving answers to questions people didn't even realise they had. Consider giving alternate product recommendations for anyone who'd like a product but needs a cheaper price.
Criteria 4: readers will want to know that an expert has tested the products on this page so be sure to give some insightful observations and a personal touch. Every nugget of useful information you can add will not only make a difference to the people reading but will also be spotted by the Google algorithm and make the page stronger for SEO.
Criteria 5: if there are any really obvious products that this one is competing with, the chancers are the reader will be considering that laptop. For this reason, it could be a good reason to mention this and say why this one is better/worse etc and for who etc.
Read more: Product Name review
| Attributes | Notes | Rating |
|---|---|---|
| Criteria 1 | 6-8 words is about all you want here | ★★★★★ |
| Criteria 2 | 6-8 words is about all you want here | ★★★★★ |
| Criteria 3 | 6-8 words is about all you want here | ★★★★★ |
| Criteria 4 | 6-8 words is about all you want here | ★★★★★ |
The best EEE for FFF
✅ Up to 10 words for this bit in bold: then feel free to go into detail in this section. You could have 5x points and then make them shorter, or have less points and make them longer. Suggest 30-40 words for each point.
✅ Please remember that: on mobile these boxouts load in above the text block 'write-up' that sites on the left when viewed on desktop - so please write accordingly.
✅ Make the point in bold: and then back that point up by further explaining why you've come to that conclusion, or why a certain type of person would get on well with this product. 100 words ish for this box in total
❌ Nitpick nitpick nitpick: remember that helping people quickly identify if a product ISN'T right for them is just as helpful as pointing out the ones that are.
❌ Nitpick nitpick: if a certain type of person would not suit this product, you can mention it here and then suggest a product on the page that would be more suitable for this persona.
❌ Nitpick nitpick nitpick: if price makes an appearance in this section (say because it's expensive) remember that this is likely to change over time so when updating the review you should re-assess.
🔎 Product Name this is where you write your concise verdict on this product. Sum up your review in just XXX words and don't be afraid to re-emphasize points that you've already made elsewhhere on the page. Suggest this section should be. 50 words ★★★★★
This section will, on mobile, load underneath the boxouts that sit on the right hand side on desktop. Don't use a 'header' block above this section or it'll break the layout. In this section, introduce the product as you would in a more detailed review, giving all the context someone might need.
The length of this entire text section needs to be long enough to match the length of the stacked boxouts so that the format works for desktop readers. Ideally the length is enough so that the test results box below loads neatly in below both sections.
Criteria 1: Section this part as you would on a normal review so that people can quickly scan to the information they're most interested in such as battery life or colour options. You've got plenty of words to play with here so there's lots of opportunity to include as many useful details as you can think of.
Criteria 2: Remember we always want to be giving sober, balanced buying advice. So at no point do we want to be trying to sell anything - our mission is to give people all the assistance they need in order to make their own informed decisions.
Criteria 3: remember this review should not be written in a silo - it's important to refer to other products on this page and how this one compares against them. We need to be giving answers to questions people didn't even realise they had. Consider giving alternate product recommendations for anyone who'd like a product but needs a cheaper price.
Criteria 4: readers will want to know that an expert has tested the products on this page so be sure to give some insightful observations and a personal touch. Every nugget of useful information you can add will not only make a difference to the people reading but will also be spotted by the Google algorithm and make the page stronger for SEO.
Criteria 5: if there are any really obvious products that this one is competing with, the chancers are the reader will be considering that laptop. For this reason, it could be a good reason to mention this and say why this one is better/worse etc and for who etc.
Read more: Product Name review
| Attributes | Notes | Rating |
|---|---|---|
| Criteria 1 | 6-8 words is about all you want here | ★★★★★ |
| Criteria 2 | 6-8 words is about all you want here | ★★★★★ |
| Criteria 3 | 6-8 words is about all you want here | ★★★★★ |
| Criteria 4 | 6-8 words is about all you want here | ★★★★★ |
The best FFF for GGG
✅ Up to 10 words for this bit in bold: then feel free to go into detail in this section. You could have 5x points and then make them shorter, or have less points and make them longer. Suggest 30-40 words for each point.
✅ Please remember that: on mobile these boxouts load in above the text block 'write-up' that sites on the left when viewed on desktop - so please write accordingly.
✅ Make the point in bold: and then back that point up by further explaining why you've come to that conclusion, or why a certain type of person would get on well with this product. 100 words ish for this box in total
❌ Nitpick nitpick nitpick: remember that helping people quickly identify if a product ISN'T right for them is just as helpful as pointing out the ones that are.
❌ Nitpick nitpick: if a certain type of person would not suit this product, you can mention it here and then suggest a product on the page that would be more suitable for this persona.
❌ Nitpick nitpick nitpick: if price makes an appearance in this section (say because it's expensive) remember that this is likely to change over time so when updating the review you should re-assess.
🔎 Product Name this is where you write your concise verdict on this product. Sum up your review in just XXX words and don't be afraid to re-emphasize points that you've already made elsewhhere on the page. Suggest this section should be. 50 words ★★★★★
This section will, on mobile, load underneath the boxouts that sit on the right hand side on desktop. Don't use a 'header' block above this section or it'll break the layout. In this section, introduce the product as you would in a more detailed review, giving all the context someone might need.
The length of this entire text section needs to be long enough to match the length of the stacked boxouts so that the format works for desktop readers. Ideally the length is enough so that the test results box below loads neatly in below both sections.
Criteria 1: Section this part as you would on a normal review so that people can quickly scan to the information they're most interested in such as battery life or colour options. You've got plenty of words to play with here so there's lots of opportunity to include as many useful details as you can think of.
Criteria 2: Remember we always want to be giving sober, balanced buying advice. So at no point do we want to be trying to sell anything - our mission is to give people all the assistance they need in order to make their own informed decisions.
Criteria 3: remember this review should not be written in a silo - it's important to refer to other products on this page and how this one compares against them. We need to be giving answers to questions people didn't even realise they had. Consider giving alternate product recommendations for anyone who'd like a product but needs a cheaper price.
Criteria 4: readers will want to know that an expert has tested the products on this page so be sure to give some insightful observations and a personal touch. Every nugget of useful information you can add will not only make a difference to the people reading but will also be spotted by the Google algorithm and make the page stronger for SEO.
Criteria 5: if there are any really obvious products that this one is competing with, the chancers are the reader will be considering that laptop. For this reason, it could be a good reason to mention this and say why this one is better/worse etc and for who etc.
Read more: Product Name review
| Attributes | Notes | Rating |
|---|---|---|
| Criteria 1 | 6-8 words is about all you want here | ★★★★★ |
| Criteria 2 | 6-8 words is about all you want here | ★★★★★ |
| Criteria 3 | 6-8 words is about all you want here | ★★★★★ |
| Criteria 4 | 6-8 words is about all you want here | ★★★★★ |
The best GGG for HHH
✅ Up to 10 words for this bit in bold: then feel free to go into detail in this section. You could have 5x points and then make them shorter, or have less points and make them longer. Suggest 30-40 words for each point.
✅ Please remember that: on mobile these boxouts load in above the text block 'write-up' that sites on the left when viewed on desktop - so please write accordingly.
✅ Make the point in bold: and then back that point up by further explaining why you've come to that conclusion, or why a certain type of person would get on well with this product. 100 words ish for this box in total
❌ Nitpick nitpick nitpick: remember that helping people quickly identify if a product ISN'T right for them is just as helpful as pointing out the ones that are.
❌ Nitpick nitpick: if a certain type of person would not suit this product, you can mention it here and then suggest a product on the page that would be more suitable for this persona.
❌ Nitpick nitpick nitpick: if price makes an appearance in this section (say because it's expensive) remember that this is likely to change over time so when updating the review you should re-assess.
🔎 Product Name this is where you write your concise verdict on this product. Sum up your review in just XXX words and don't be afraid to re-emphasize points that you've already made elsewhhere on the page. Suggest this section should be. 50 words ★★★★★
This section will, on mobile, load underneath the boxouts that sit on the right hand side on desktop. Don't use a 'header' block above this section or it'll break the layout. In this section, introduce the product as you would in a more detailed review, giving all the context someone might need.
The length of this entire text section needs to be long enough to match the length of the stacked boxouts so that the format works for desktop readers. Ideally the length is enough so that the test results box below loads neatly in below both sections.
Criteria 1: Section this part as you would on a normal review so that people can quickly scan to the information they're most interested in such as battery life or colour options. You've got plenty of words to play with here so there's lots of opportunity to include as many useful details as you can think of.
Criteria 2: Remember we always want to be giving sober, balanced buying advice. So at no point do we want to be trying to sell anything - our mission is to give people all the assistance they need in order to make their own informed decisions.
Criteria 3: remember this review should not be written in a silo - it's important to refer to other products on this page and how this one compares against them. We need to be giving answers to questions people didn't even realise they had. Consider giving alternate product recommendations for anyone who'd like a product but needs a cheaper price.
Criteria 4: readers will want to know that an expert has tested the products on this page so be sure to give some insightful observations and a personal touch. Every nugget of useful information you can add will not only make a difference to the people reading but will also be spotted by the Google algorithm and make the page stronger for SEO.
Criteria 5: if there are any really obvious products that this one is competing with, the chancers are the reader will be considering that laptop. For this reason, it could be a good reason to mention this and say why this one is better/worse etc and for who etc.
Read more: Product Name review
| Attributes | Notes | Rating |
|---|---|---|
| Criteria 1 | 6-8 words is about all you want here | ★★★★★ |
| Criteria 2 | 6-8 words is about all you want here | ★★★★★ |
| Criteria 3 | 6-8 words is about all you want here | ★★★★★ |
| Criteria 4 | 6-8 words is about all you want here | ★★★★★ |