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MC Hammer Launching Search Engine (U Can't Touch This)

- By - Source : New York Times

Famed 90s pop rapper MC Hammer is launching his own search engine that will cough up keyword results and related topics.

This is no joke: MC Hammer -- the rapper, businessman and ordained minister best known for his popular 90s song "U Can't Touch This" and those crazy-big parachute pants flapping in the wind -- jumped on stage at the Web 2.0 Summit in San Francisco and said he's launching a search engine. That's right, it's Hammer Time, and the MC is out to take on Google and Microsoft's Bing... or maybe not.

The New York Times reports that the new search engine will be called WireDoo, and will add relationship information to search results. Hammer offered a couple of examples on how this will work, saying that users entering the term "Car" will pull up car-related topics including insurance, mileage, pricing and consumer safety ratings. Those searching a specific stock symbol will get results like related investors and mutual funds.

"Search once and see what's related," reads the tagline.

Hammer, whose real name is Stanley Kirk Burrell, told the audience on Wednesday that the new search engine isn't available for public use, as it's currently still being built, but visitors will see that it's in a pre-beta stage. But once it goes live, it will offer a "deeper search" than using mere keywords rather than compete with the popular search engine giants like Yahoo and Google.

Please Hammer, Don't Hurt 'Em.

Following Ashton Kutcher and Mike Tyson, Hammer has also started building and investing in technology start-ups, as these can generate huge returns for investors. He said that there's a lot of business potential stemming from data-driven companies on the Internet. Currently Hammer is serving as co-founder and chief strategy officer of Menlo Park-based DanceJam.com which has reportedly helped compensate the rapping minister for losing his fortune after filing for bankruptcy in 1996 with nearly $14 million in debts.

Hammer began to dip his toes into the technology sector back when he was still making millions from record sales. He reportedly lurked around Apple and Silicon Graphics to learn more about how technology could help his music career. "There is no high-tech lingo or business strategy that you can talk that is above my head," he said during an interview. "I breathe this stuff."

Now Hammer is gearing up to launch his own relationship-themed search engine. Too legit to quit, it seems.

U Can't Touch This

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jtt283 10/20/2011 10:15 PM
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These days, when I think "Hammer time!" I'm thinking of a Tom's Forum Moderator going to work against spammers and/or trolls.

christop 10/20/2011 10:18 PM
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Good luck with that Hammer!! I know you can beat yahoo google bing. Not.. U can't touch them.

sirmorluk 10/20/2011 10:46 PM
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Go for it Hammer! Hey. Why knock him? He tried and became very successful once then lost it all to bad decisions. At least he has the fortitude to stand up on his feet and the ambition to make his dreams come true.

Do I think he will unseat Google or Bing? No.

And just to clarify things: I never liked his music.

back_by_demand 10/20/2011 10:48 PM
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Stop!
...
no really, stop

spentshells 10/20/2011 11:05 PM
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I for one will be using this for sure.

tychoblu 10/20/2011 11:07 PM
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I loved those pants in the early 90's so comphy.

Anonymous 10/20/2011 11:23 PM
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itll last abour 15 seconds, the same time that it took for him to go bankrupt.

back_by_demand 10/20/2011 11:36 PM
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I just checked out wiki on MC Hammer, BET ranked Hammer as the #7 "Best Dancer Of All Time"
...
Who the hell was at #8? Steven Hawking?

JOSHSKORN 10/20/2011 11:51 PM
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I won't touch this. nah nah nah nah, nah nah, nah nah I won't touch this!

Device Unknown 10/21/2011 12:14 PM
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Stanley Burrell is a fantastic man, good christian guy, I love'em. And now to find out he a geek like us! makes me love him MORE lol. I wish him the best in this. If there was a way I could help him I sure would.

Inferno1217 10/21/2011 12:43 PM
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This will be Hammer-Doo

HMRkingpin 10/21/2011 1:09 AM
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STOP!!!!!!!!!!!!!!!!!!!!!!...... Hammer Time!!!!

HMRkingpin 10/21/2011 1:13 AM
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@ back by demand.... I don't think he is good dancer, but peopled danced funny in the early 90's. It depends how they are rating it, if its by pure style than no, he sucks. If you are rating it by how many people his dancing influenced, than I would say 7 is a good rank. When he was big, everyone was wearing parachute pants and dancing like him. I was a kid, but I remember the year of the Hammer.

Wolygon 10/21/2011 2:39 AM
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I believe more proposed "innovation" in this area is needed, like Wolframalpha. Who knows if this will eventuate to something useful but innovation is always good.

Slomoshun 10/21/2011 3:02 AM
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10tacle 10/21/2011 5:02 AM
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@slomoshum - it didn't take long for some mouth breathing idiot like you to come along to validate the very first person's post here, did it?

De5_roy 10/21/2011 5:41 AM
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next: a new linux kernel based open source mobile operating system that competes with ios and android: the i.m.c. hammeroid :P

Slomoshun 10/21/2011 6:53 AM
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de5_roy :
next: a new linux kernel based open source mobile operating system that competes with ios and android: the i.m.c. hammeroid



You sound angry over something so trivial. I think you should take some meds, get laid or go see a movie by yourself.

For your info I'm stating my opinion...I guess that's frowned upon in comment sections these day's..hmm "the more you know"

zeromikey 10/21/2011 7:19 AM
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after its release he'll break the bank agian and wait 5 more years to "bounce back" like he's been doing since the 90's. ahah If you like that kind of wild instability hammer, go ahead and ride that crazy roller coaster.

Anonymous 10/21/2011 2:58 PM
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MC Hammer invented SHUFFLING!!!

back_by_demand 10/21/2011 3:01 PM
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HMRkingpin :
@ back by demand.... I don't think he is good dancer, but peopled danced funny in the early 90's. It depends how they are rating it, if its by pure style than no, he sucks. If you are rating it by how many people his dancing influenced, than I would say 7 is a good rank. When he was big, everyone was wearing parachute pants and dancing like him. I was a kid, but I remember the year of the Hammer.


Dancing?
Looks more like he is having an epileptic fit.

zak_mckraken 10/21/2011 3:49 PM
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WireDoo? He should simply call it Hammer Time! He'd get more hits with pure marketing value. Heck, even I would use it. "I'd like to learn more about penguins... it's Hammer Time!"

Anonymous 10/21/2011 5:11 PM
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He's going to deliver results using his proprietary "Hammerithm"!
http://prosumerist.wordpress.com/2 [...] ch-engine/

gncd 10/21/2011 9:59 PM
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WireDoo sounds dirty. They should come up with a different name.

eddieroolz 10/25/2011 12:38 PM
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Should've just called it "Hammer!" instead.