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MC Hammer Launching Search Engine (U Can't Touch This)

By - Source: New York Times | B 25 comments

Famed 90s pop rapper MC Hammer is launching his own search engine that will cough up keyword results and related topics.

This is no joke: MC Hammer -- the rapper, businessman and ordained minister best known for his popular 90s song "U Can't Touch This" and those crazy-big parachute pants flapping in the wind -- jumped on stage at the Web 2.0 Summit in San Francisco and said he's launching a search engine. That's right, it's Hammer Time, and the MC is out to take on Google and Microsoft's Bing... or maybe not.

The New York Times reports that the new search engine will be called WireDoo, and will add relationship information to search results. Hammer offered a couple of examples on how this will work, saying that users entering the term "Car" will pull up car-related topics including insurance, mileage, pricing and consumer safety ratings. Those searching a specific stock symbol will get results like related investors and mutual funds.

"Search once and see what's related," reads the tagline.

Hammer, whose real name is Stanley Kirk Burrell, told the audience on Wednesday that the new search engine isn't available for public use, as it's currently still being built, but visitors will see that it's in a pre-beta stage. But once it goes live, it will offer a "deeper search" than using mere keywords rather than compete with the popular search engine giants like Yahoo and Google.

Please Hammer, Don't Hurt 'Em.

Following Ashton Kutcher and Mike Tyson, Hammer has also started building and investing in technology start-ups, as these can generate huge returns for investors. He said that there's a lot of business potential stemming from data-driven companies on the Internet. Currently Hammer is serving as co-founder and chief strategy officer of Menlo Park-based DanceJam.com which has reportedly helped compensate the rapping minister for losing his fortune after filing for bankruptcy in 1996 with nearly $14 million in debts.

Hammer began to dip his toes into the technology sector back when he was still making millions from record sales. He reportedly lurked around Apple and Silicon Graphics to learn more about how technology could help his music career. "There is no high-tech lingo or business strategy that you can talk that is above my head," he said during an interview. "I breathe this stuff."

Now Hammer is gearing up to launch his own relationship-themed search engine. Too legit to quit, it seems.

U Can't Touch This

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Top Comments
  • 11 Hide
    christop , October 20, 2011 8:18 PM
    Good luck with that Hammer!! I know you can beat yahoo google bing. Not.. U can't touch them.
Other Comments
  • 2 Hide
    Onus , October 20, 2011 8:15 PM
    These days, when I think "Hammer time!" I'm thinking of a Tom's Forum Moderator going to work against spammers and/or trolls.
  • 11 Hide
    christop , October 20, 2011 8:18 PM
    Good luck with that Hammer!! I know you can beat yahoo google bing. Not.. U can't touch them.
  • Display all 25 comments.
  • 3 Hide
    sirmorluk , October 20, 2011 8:46 PM
    Go for it Hammer! Hey. Why knock him? He tried and became very successful once then lost it all to bad decisions. At least he has the fortitude to stand up on his feet and the ambition to make his dreams come true.

    Do I think he will unseat Google or Bing? No.

    And just to clarify things: I never liked his music.
  • 5 Hide
    back_by_demand , October 20, 2011 8:48 PM
    Stop!
    ...
    no really, stop
  • 0 Hide
    spentshells , October 20, 2011 9:05 PM
    I for one will be using this for sure.
  • 0 Hide
    tychoblu , October 20, 2011 9:07 PM
    I loved those pants in the early 90's so comphy.
  • 0 Hide
    Anonymous , October 20, 2011 9:23 PM
    itll last abour 15 seconds, the same time that it took for him to go bankrupt.
  • 0 Hide
    back_by_demand , October 20, 2011 9:36 PM
    I just checked out wiki on MC Hammer, BET ranked Hammer as the #7 "Best Dancer Of All Time"
    ...
    Who the hell was at #8? Steven Hawking?
  • 0 Hide
    JOSHSKORN , October 20, 2011 9:51 PM
    I won't touch this. nah nah nah nah, nah nah, nah nah I won't touch this!
  • 0 Hide
    Device Unknown , October 20, 2011 10:14 PM
    Stanley Burrell is a fantastic man, good christian guy, I love'em. And now to find out he a geek like us! makes me love him MORE lol. I wish him the best in this. If there was a way I could help him I sure would.
  • 0 Hide
    Inferno1217 , October 20, 2011 10:43 PM
    This will be Hammer-Doo
  • 0 Hide
    HMRkingpin , October 20, 2011 11:09 PM
    STOP!!!!!!!!!!!!!!!!!!!!!!...... Hammer Time!!!!
  • 0 Hide
    HMRkingpin , October 20, 2011 11:13 PM
    @ back by demand.... I don't think he is good dancer, but peopled danced funny in the early 90's. It depends how they are rating it, if its by pure style than no, he sucks. If you are rating it by how many people his dancing influenced, than I would say 7 is a good rank. When he was big, everyone was wearing parachute pants and dancing like him. I was a kid, but I remember the year of the Hammer.
  • 0 Hide
    Wolygon , October 21, 2011 12:39 AM
    I believe more proposed "innovation" in this area is needed, like Wolframalpha. Who knows if this will eventuate to something useful but innovation is always good.
  • -4 Hide
    Slomoshun , October 21, 2011 1:02 AM
    So he's launching a search engine...that does everything every other search engine in the world does.

    What's next? A a car that runs on batteries and gas?

    Just die Hammer
  • 0 Hide
    10tacle , October 21, 2011 3:02 AM
    @slomoshum - it didn't take long for some mouth breathing idiot like you to come along to validate the very first person's post here, did it?
  • 2 Hide
    de5_Roy , October 21, 2011 3:41 AM
    next: a new linux kernel based open source mobile operating system that competes with ios and android: the i.m.c. hammeroid :p 
  • 0 Hide
    Slomoshun , October 21, 2011 4:53 AM
    de5_roynext: a new linux kernel based open source mobile operating system that competes with ios and android: the i.m.c. hammeroid


    You sound angry over something so trivial. I think you should take some meds, get laid or go see a movie by yourself.

    For your info I'm stating my opinion...I guess that's frowned upon in comment sections these day's..hmm "the more you know"
  • 0 Hide
    zeromikey , October 21, 2011 5:19 AM
    after its release he'll break the bank agian and wait 5 more years to "bounce back" like he's been doing since the 90's. ahah If you like that kind of wild instability hammer, go ahead and ride that crazy roller coaster.
  • 0 Hide
    Anonymous , October 21, 2011 12:58 PM
    MC Hammer invented SHUFFLING!!!
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