Sign in with
Sign up | Sign in

Windows Phone Marketing Boss Leaves After Five Months

By - Source: BGR News | B 12 comments

Gavin Kim, general manager of Windows Phone marketing, has left Microsoft after serving only 5 months.

Last November, Samsung’s vice president of consumer and enterprise services Gavin Kim left the company to join Microsoft. He took on the role of general manager of Windows Phone marketing, making him responsible for bringing company's mobile platform to the eyes of consumers and partners. His efforts included the recent "Smoked by Windows Phone" campaign which led to a little controversy surrounding a Galaxy Nexus owner who actually beat the challenge, but was denied a prize.

But now just five months after taking the Microsoft job, Gavin Kim has left the company for unknown reasons. "We can confirm that Gavin Kim has made a personal decision to leave Microsoft," a Microsoft spokesperson told ZDNet in a statement. "We feel very good about the work he has done to set the team, and its new lead Eugene Ho, up for success. We wish him all the best."

Back in November, Kim told BGR that his goal would be to win the hearts and minds of consumers, carriers, device manufacturers, developers and partners. "In my experience, there is an already fervent base of Windows Phone supporters out there and they all get it," he said in an interview. "They are passionate, and already very vocal about it … so, it is really my new job to make sure we reflect that message clearly in our product and marketing collaborations with all of our partners to create more Windows Phone believers."

Prior to his position at Microsoft, Kim was a key figure on the Samsung executive team. He worked closely with former chief technology officer Omar Khan and helped introduce new products and services to the world including the recent Galaxy S II and Galaxy Tab 8.9/10.1. Yet despite his successes at Samsung, he seemed ecstatic about working with Microsoft and Windows Phone. Even more, he was eager to make Windows Phone a top choice among consumers.

"Each time a consumer goes to buy a smartphone from a carrier or retail store, Windows Phone has to be on their short list," he said in the interview. "And, with the Windows Phone 7.5 release, I think Microsoft is closing the gap rapidly and removing all doubt about their place in mobile."

But as stated by Microsoft, Kim will be replaced by Eugene Ho. So far Kim hasn't released a separate statement explaining his sudden departure. However Samsung hinted to the possibility of working with him again when he originally left the company back in November.

"Gavin Kim has departed Samsung Mobile and we look forward to working with him in the future," Samsung Mobile said at the time. "In his new capacity, he will continue to be part of the larger Samsung family through our partnership with Microsoft."

Discuss
Ask a Category Expert

Create a new thread in the Streaming Video & TVs forum about this subject

Example: Notebook, Android, SSD hard drive

This thread is closed for comments
  • -5 Hide
    jaquith , April 18, 2012 6:41 PM
    Good riddance, don't let the door slap you in the ass as you leave!
  • 0 Hide
    hoofhearted , April 18, 2012 6:49 PM
    At least he didn't get fired by Microsoft since he got smoked by an Android phone.
  • Display all 12 comments.
  • -5 Hide
    Anonymous , April 18, 2012 7:17 PM
    Windows Phone is excellent. It really is. However, it's just too late for Microsoft to try to get into this game when two heavyweight companies (Google and Apple) are already the market leaders, and their deployed operating systems (i.e. Android and iOS) are also already excellent.
  • 6 Hide
    southernshark , April 18, 2012 7:31 PM
    I plan on buying an unlocked Windows 8 phone.

    Although.... I do believe that Windows 8 could EASILY smoke Apple and Android if it only did one simple thing.....

    Screw the carriers and sell the phone directly to the public unlocked and for the REAL price such a phone should cost. In other words... 150-200 bucks unlocked with no contract.

    You have to be a complete idiot to still believe that a phone costs 600 dollars when a tablet that does almost the same thing costs 150 bucks (with a bigger screen). And yeah ok the tablet does not have the phone hardware, but phone hardware is cheap. There are phones sold for 20 bucks.
  • 4 Hide
    southernshark , April 18, 2012 8:52 PM
    notsouthernshark@southernshark:1. Try Ting (ting.com)2. The $20 phones are $20 because they're subsidized. You're making comparisons between completely different things, yet acknowledging that they're different.3. The "phone hardware" does add significant cost, as does qualification.4. You still need to pay a carrier. Might as well have them subsidize the price of the phone.



    No they are not subsidized. I NEVER buy a phone with a contract. I buy 20 dollar phones when in the USA. Right now I am using a 50 dollar with a Qwerty keyboard.... again no contract.

    These phones do not really cost 600 dollars. The carriers and phone makers are in bed with each other on this issue and tell you that to convince you so that you will eagerly sign a contract. The whole price is a scam, for which you pay a premium price.

    If you believe that you can make a tablet for 200 bucks but that the phone chip costs 400 dollars more, then you are a brain dead idiot.

  • -6 Hide
    DSpider , April 18, 2012 11:25 PM
    All I know is that I'll never buy a Windows phone, just like I will never buy an Xbox. Heck, I even stay away from Microsoft keyboards, mice, and Microsoft products in general.
  • -3 Hide
    Kami3k , April 18, 2012 11:49 PM
    southernsharkI plan on buying an unlocked Windows 8 phone.Although.... I do believe that Windows 8 could EASILY smoke Apple and Android if it only did one simple thing.....Screw the carriers and sell the phone directly to the public unlocked and for the REAL price such a phone should cost. In other words... 150-200 bucks unlocked with no contract.You have to be a complete idiot to still believe that a phone costs 600 dollars when a tablet that does almost the same thing costs 150 bucks (with a bigger screen). And yeah ok the tablet does not have the phone hardware, but phone hardware is cheap. There are phones sold for 20 bucks.


    Talk about being clueless about the hardware in smartphones now.

    There are plenty of smartphones that are faster then those cheap tablets.
  • -1 Hide
    sabot00 , April 19, 2012 12:56 AM
    southernsharkI plan on buying an unlocked Windows 8 phone.Although.... I do believe that Windows 8 could EASILY smoke Apple and Android if it only did one simple thing.....Screw the carriers and sell the phone directly to the public unlocked and for the REAL price such a phone should cost. In other words... 150-200 bucks unlocked with no contract.You have to be a complete idiot to still believe that a phone costs 600 dollars when a tablet that does almost the same thing costs 150 bucks (with a bigger screen). And yeah ok the tablet does not have the phone hardware, but phone hardware is cheap. There are phones sold for 20 bucks.


    http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&ved=0CFUQFjAC&url=http%3A%2F%2Fwww.tomsguide.com%2Fus%2FNokia-Lumia-900-Parts-Manufacture-Cost-Free%2Cnews-14775.html&ei=fmKPT7njJMXSgQeLqJGABQ&usg=AFQjCNHXQz50ZOiIl_2dUsByBZCWIQSijQ&sig2=ob8ExLX8npZ7AtyJEjXA6g

    The Lumia 900's parts ONLY cost $210, so Nokia will definitely not sell these for $200, even $300 is low.
  • 1 Hide
    back_by_demand , April 19, 2012 1:34 PM
    Hopefully a new guy will do a better job of marketing, WP is a pretty good OS, people just need to use it and see how well works, every friend I have with an Android phone has used my WP and loves it and intend to switch when their contracts come up
  • 0 Hide
    bjlindquist , April 19, 2012 5:03 PM
    Maybe the new guy will re-instate Bing support for WP6.5. I'm not upgrading before my contract is up so unless they reverse that decision, I'll migrate to my free, company provided, Android. I prefer WP but I'm tired of MS forcing me to upgrade.
  • 0 Hide
    alextheblue , April 20, 2012 2:10 AM
    bjlindquistMaybe the new guy will re-instate Bing support for WP6.5. I'm not upgrading before my contract is up so unless they reverse that decision, I'll migrate to my free, company provided, Android. I prefer WP but I'm tired of MS forcing me to upgrade.
    WM 6.5 (it's not called WP) is a dead platform, sorry. But it still should function fine, even if it doesn't recieve updates. I've got an Omnia II around here somewhere that still functions, and it really wasn't a bad phone if you know your way around a PC. But I can understand why they dropped it, they need to concentrate on WP7. Anyway, what's this about no Bing support for WM 6.5? Are you saying that the Bing app no longer functions? It worked on the Omnia II not so long ago.

    Have you tried getting the latest version from m.bing.com/download/ - it might say that it can't detect your phone or that it isn't officially supported in your region, but it offers an option to download anyway. Worth a shot.
Tom’s guide in the world
  • Germany
  • France
  • Italy
  • Ireland
  • UK
Follow Tom’s guide
Subscribe to our newsletter