Skip to main content

Opinion: 5 Things Spotify Must Do To Win in America

Can Spotify Claim A Spot in the U.S.?

After years of hearing about Spotify’s European musical utopia, music-hungry American listeners finally have Spotify access. The Swedish-based company slowly began releasing invites this summer as Pandora, Grooveshark, Rhapsody and other online music providers have looked on warily.

What can Spotify do to beat the various music streaming competitors in the U.S.? Here are five improvements the start-up will need to make to its product before we consider its American invasion official.