Shazam, the app that started out as a way to snatch audio out of thin air to tell you what song is playing, now has its lens set on printed, tangible goods. All you have to do is find something that features Shazam's logo and scan it. Launching today (May 28) through partnerships that include Disney's new feature film Tomorrowland, Esquire magazine and Nick Jonas, this function officially introduces "Shazamable images" into the buzzword lexicon.
To use this new feature, you'll need to point your device's camera lens at any photo or product that features the Shazam logo. At this moment, we were not able to actually find Shazamable objects in stores. The Esquire cover featured below was shot on-screen, since the version that we picked up at the newsstand did not have the Shazam logo on the cover, and therefore did not work.
The secondary functionality of Shazam's new scanning capability, identifying and using QR codes, is a big hint at the true nature of this new feature. Unfortunately, Shazam might have just jammed what is little more than an expendable branded-QR code scanner into its beloved app. Nevertheless, here's how to use it.
How To Scan Your Goods with Shazam
1. Open Shazam, and click the Camera button.
2. Find and scan an object that features a Shazam logo or a QR code.
3. Enjoy your branded content, which, in this case, consists of some Stathamy goodness.
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