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Amazon: Ebooks Topping Hardcover Sales

When ebook readers first came on the scene, it seemed as though for every person that wanted one, there was at least one person who preferred traditional books. Whether it's the trip to the bookshop, the smell of the pages, or simply lending it to someone else when you're done, there's definitely something to be said for buying real books over electronic ones.

However, ebooks have their advantages, too. No trees are cut down during the production of them, you don't get any nasty papercuts and you can take your entire library everywhere you go. You can also get out of copyright books for free. When you put it like that, is it any wonder they're becoming more popular than real books on Amazon?

Amazon Monday announced that ebook sales have surpassed regular, hardcover books for the last 90 days.

"We've reached a tipping point with the new price of Kindle--the growth rate of Kindle device unit sales has tripled since we lowered the price from $259 to $189," said Jeff Bezos, Founder and CEO of Amazon.com. "In addition, even while our hardcover sales continue to grow, the Kindle format has now overtaken the hardcover format. Amazon.com customers now purchase more Kindle books than hardcover books--astonishing when you consider that we've been selling hardcover books for 15 years, and Kindle books for 33 months."

The online retailer said over the last three months, it has sold 143 ebooks for every 100 hardcover books. In the last four weeks, those figures rose to 180 digital books for every 100 hardcover copies. Amazon also revealed that it has sold three times as many ebooks in the first half of 2010 compared to the same period last year. These figures include books that aren't available for the Kindle and exclude free downloads.