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Mr. Roboto Watch Says Domo Arigato!

Azimuth seem like your typical Swiss watchmaking company, content to crank out normal-looking, but well-engineered watches. That would apply all but one of their collection: the BMF-1. The entire line consists of techno-industrial-themed timepieces that would seem more at home in Japan than anywhere else.

One of the standouts of the collection is Mr. Roboto. It's named after an old Styx song, which dealt with the struggle of one human rock n' rolling against his machine masters. It's an optimistic story, with the human Kilroy defeating the titular mecha and using it as a disguise.

True to form, the watch's face is literally a face. Two little eyes house the hours and a GMT indicator. The spinning red nose counts down the seconds, while the gauge-shaped mouth ticks off the minutes. A little window to the escapement at the back lets you verify if it still functions.

To be honest, it doesn't look like Mr. Roboto from the Styx music video at all. Instead, it's more reminiscent of those old wind-up tin robot toys they used to have back in the day, when machines were still easily identifiable and weren't trying to look like us and take our clothes. Or lives.

[source: Azimuth Watch via A Blog to Read]