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Courage: Apple's $300 Book Is Just Product Shots

And you thought the new MacBook was pricey.

Apple's latest product isn't a notebook -- it's a coffee table book with pictures of Apple products from past and present for you to lust over, and it carries quite the price tag: $299 for a large book (13 x 16.25 inches) or $199 for a small (10.20 x 12.75 inches). I suppose you could call the larger book the Plus.

Credit: Apple

(Image credit: Apple)


The hardbound book, "Designed by Apple in California," is dedicated to the memory of late CEO Steve Jobs.

Apple is publishing the book on its own, and it certainly seems a bit like a vanity project. It will be available on Apple's website in the United States, the United Kingdom, Australia, France, Germany, Hong Kong, Japan, Korea and Taiwan, starting Wednesday, Nov. 16. It will also be in select Apple Stores, where you'll be able to see the book up close before buying.

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"This archive is intended to be a gentle gathering of many of the products the team has designed over the years," Apple design lead Jony Ive said in a press release. "We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines."

Credit: Apple

(Image credit: Apple)

The photographs were shot by photographer Andrew Zuckerman in what Apple calls a "deliberately spare style." From press photos, that means that the pictures are taken on Apple's customary white backgrounds.

It seems a bit much for a book, but it's probably a great holiday gift for the Apple fan in your life.