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For $20K You Can Watch Theater Movies at Home

Going to the cinema is not an experience everyone enjoys. While there are some very strict no smoking rules to ensure you don't get stuck sat next to someone puffing away on a cigar, things aren't exactly on the up and up when it comes to pleasant cinema-going experiences. The tickets and food are more expensive than ever, there always seems to be a guy next to you filming snippets on his phone for no good reason, and then there are the inevitable talkers, bratty kids and texters. It's enough to make you want to stay at home and wait for whatever movie you're there to see to hit Netflix or Blockbuster.

Well, the wealthy need wait no more.  What if you could pay $20,000 to watch movies that are currently in theatres from the comfort of your own home? Prima Cinema Inc. is proposing a service that would bring movie fanatics the same titles as theatre-goers but in their home. However, with a base price of $20,000, the service isn't going to be cheap. Yes, you heard that right, that's a base price. Aside from the $20,000 it's going to cost to buy into the service, you'll be charged $500 for every movie you watch.

While it might seem completely bonkers, the LA-based company has approximately $5 million in backing from the venture arm of Best Buy and General Electric's Universal Picture. They hope to start delivering movies to customers as soon as a year from now.

Charging people a premium to watch first-run movies at home might seem like a great idea, but such a huge asking price is probably going to hurt Prima Cinema's adoption rate. The Wall Street Journal reports that the company wants to be in 250,000 living rooms by 2015. However, we can't imagine there's a quarter of a million people willing to pay $500 per month, on top of an initial $20,000 payment for Prima's 'digital delivery system.' Going to the movies is bad, but it's not that bad.

  • bob_white
    Why not just buy out every seat in the theater
    Reply
  • gzhang11
    bob_whiteWhy not just buy out every seat in the theater
    thats a good idea, but considering there are over 400 seats in most theaters it would end up costing about the same as the premium service in the long run.
    Reply
  • Travis Beane
    bob_whiteWhy not just buy out every seat in the theaterYou should see the state of the screens at all of my local theatres.
    I'd rather wait for it to come to DVD. I very rarely go to a theatre.

    People who laugh loudly or scream constantly, talking on phones, texting, crunching on food etc., I can barely stand it. I prefer the comfort of my futon and 23" monitor.
    Reply
  • kinggraves
    I have a service that allows me to watch any movie before it's even out in theaters, it's called a torrent, and it doesn't cost me 500 dollars. Thankfully for them, Hollywood doesn't put out any movies that are worth being in a rush to watch, so they need not worry about piracy.
    Reply
  • oxxfatelostxxo
    i think that would cost you closer to 1000 a movie or more, plus no movie theater i know of will let you reserve the whole thing on opening day.
    Reply
  • BladeVenom
    You can get a private screening cheaper than $500. So this sounds like a Fail.
    Reply
  • bak0n
    If they give you the rights to sell seats for the movie then it might not be a bad idea :p
    Reply
  • Gigahertz20
    Just think of the quality of pirated movies coming out as soon as the movie hits theaters if this happens.
    Reply
  • rohitbaran
    Charging people a premium to watch first-run movies at home might seem like a great idea, but such a huge asking price is probably going to hurt Prima Cinema's adoption rate
    Kind of sums it up.
    Reply
  • americanherosandwich
    Sweet! I can now start pitching my idea about bringing movie theater popcorn to sell at these people's homes. $350 for a small, $375 for a medium, and $400 for a large with a free refill!
    Reply