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Google Launches NFC-enabled Google Wallet for Smartphone Mobile Payments

After months of rumors and speculation, Google has finally revealed details of its NFC mobile payments system. Dubbed Google Wallet, the application represents a partnership between Citi, MasterCard, First Data and Sprint and will allow Nexus S users (support for additional handsets to come later) to pay for goods as well as store credit cards, offers, loyalty cards and gift cards. 

Google’s aim is to create a ‘SingleTap’ experience that allows users to pay (with credit or gift card), redeem coupons and promotions, and earn loyalty points with a single tap of their phone. Retailers already signed on to become SingleTap partners are American Eagle Outfitters, Bloomingdale's, Champs Sports, The Container Store, Duane Reade, Einstein Bros. Bagels, Foot Locker, Guess, Jamba Juice, Macy's, Noah's Bagels, Peet's Coffee & Tea, RadioShack, Subway, Toys'R'Us and Walgreens.

To start with, Google Wallet will support both Citi MasterCard and a Google Prepaid Card, which you’ll be able to top up with almost any payment card. Customers can tap-to-pay wherever MasterCard PayPass is accepted. Google Wallet will also automatically redeem offers and earn loyalty points and will sync with your Google Offers (Google's own deal site), allowing you to either redeem via NFC or just show your barcode at check out time.

As previously reported, the program will be first trialed in New York and San Francisco, but will be expanded for a full release this summer.

  • irish_adam
    picture link broken?
  • JMcEntegart
    irish_adampicture link broken?
    Oops, thanks!
  • ummmmmm, no thanks.
  • chfireball
    well i don't care for google much, they want there hand in everything!. now it's in paypal's pot. and i don't care much for paypal so this is a " good " thing.
  • aaron88_7
    Great, because I not only want Google knowing my web searches and physical location, but also what I'm buying as well. Screw personal privacy, when can I get this?
  • thrasher32
    aaron, unless you're paying with cash and not using your store "rewards" card, your purchases are already going into at least one database.
  • chaos133
    Is there an option to put some type of pin number on this? It may be easy and convenient to pay this way but if someone steals your phone it looks like your going to get a pretty massive bill.
  • milktea
    thrasher32aaron, unless you're paying with cash and not using your store "rewards" card, your purchases are already going into at least one database.Even if you pay with cash, by carrying your smartphone (transaction + location) they could already tell what you've bought... I think. Unless you pay cash to the register under the table. :D
  • Yoder54
    Yikes, talk about some bad reporting. Yes, Google is releasing it's mobile payments app. Google is also being sued by PayPal/eBay for hiring away those responsible in the PayPal camp for developing the app and for sharing PayPal's trade secrets with Google...that is the real news.
  • fir_ser
    It's true, Google is trying to get itself into everything, and the ultimate goal is our brains.