Monday brought reports that Google's vice president of engineering Andy Rubin hopes to have the company's music store and "digital song locker" up and running in time for Christmas.
Google is currently in talks with music labels and has not officially signed a deal with anyone. However the outcome seems rather positive, as the music industry is looking to benefit from the battle for mobile dominance between Google and rival Apple.
"Finally here’s an entity with the reach, resources and wherewithal to take on iTunes as a formidable competitor by tying it into search and Android mobile platform," said one unnamed label executive. "What you’ll have is a very powerful player in the market that’s good for the music business."
One of the notable lacking features of the Android platform is its inability to obtain various media from one specific iTunes-like platform. With the Android Market, consumers can purchase apps directly from Google, however it's less organized than Apple's iTunes client. There's also no real means of purchasing and downloading video, and consumers must by digital music via 3rd-party apps like Amazon's MP3 store.
Although Google trails behind Apple in the music industry digital marketplace, it's still believed that the search giant can make an impact on the industry. Google also offers an additional, less-controlled outlet and a wealth of data stemming from YouTube and its search data. The only drawback is with Google's track record for selling products.
If the reports are indeed true, Android owners will be able to purchase music straight from Google and store the files in the cloud, available for listening virtually anywhere. For now the report remains unofficial, as a Google spokesperson said that the company has nothing to announce at this time.
Still, it's a safe bet that Google will reveal something tomorrow.