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Google to Launch iTunes Killer Before Christmas

Monday brought reports that Google's vice president of engineering Andy Rubin hopes to have the company's music store and "digital song locker" up and running in time for Christmas.

Google is currently in talks with music labels and has not officially signed a deal with anyone. However the outcome seems rather positive, as the music industry is looking to benefit from the battle for mobile dominance between Google and rival Apple.

"Finally here’s an entity with the reach, resources and wherewithal to take on iTunes as a formidable competitor by tying it into search and Android mobile platform," said one unnamed label executive. "What you’ll have is a very powerful player in the market that’s good for the music business."

One of the notable lacking features of the Android platform is its inability to obtain various media from one specific iTunes-like platform. With the Android Market, consumers can purchase apps directly from Google, however it's less organized than Apple's iTunes client. There's also no real means of purchasing and downloading video, and consumers must by digital music via 3rd-party apps like Amazon's MP3 store.

Although Google trails behind Apple in the music industry digital marketplace, it's still believed that the search giant can make an impact on the industry. Google also offers an additional, less-controlled outlet and a wealth of data stemming from YouTube and its search data. The only drawback is with Google's track record for selling products.

If the reports are indeed true, Android owners will be able to purchase music straight from Google and store the files in the cloud, available for listening virtually anywhere. For now the report remains unofficial, as a Google spokesperson said that the company has nothing to announce at this time.

Still, it's a safe bet that Google will reveal something tomorrow.

  • Will it matter to the consumer if the price for a single MP3 is still 99 cents?
  • proxy711
    Good now come out with an android mp3 player that competes with the ipod touch!
  • Mr Pizza
    Finally.. now beat everything apple.. but macs are for unintelligent losers.. they stupid'd themselves :)
  • cashews
    As soon as it is released I'll be supporting this, Apple already have far too much of my money.

    By the way, you guys really need to proof read your articles before publishing them, there are usually grammar mistakes in each article.
  • grantman1100
    Will it matter to the consumer if the price for a single MP3 is still 99 cents?

    I agree there really wont be an "itunes killer" unless the price per song goes down.
  • Nuke_Meltdown
    Well its easy the create a better software (Than iTunes) but the tough part is on the users side, will they switch for your non-apple software.
  • Lan
    But the question is will they try to REQUIRE you to store songs on the cloud if not on your android?
  • furylicious
    I fine with amazon's mp3 store, relatively cheap, and don't need a bunch of junkware like Apple's iTunes. Just purchase, download, and once I lost my songs and amazon allowed me to redownload it all.
  • Pyroflea
    It'll be interesting, seeing as I'm currently in the market for a new media player...
  • geossj5 the files in a cloud??
    does that mean we'll have to fork over our limited data bandwidth everytime we stream from the cloud??