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Google, Tivo Team Up to Track Ad Viewing Habits

The deal is being pegged as an "audience research agreement" by TiVo who says Google will license and integrate TiVo television viewing data into its measurement of audiences for advertisements sold through Google TV Ads platform.

Launched last year, Google TV Ads is a platform that makes it easy for advertisers to launch TV ad campaigns. The deal with TiVo will enable Google TV Ads to draw on anonymous, second-by-second viewing data from TiVo subscribers with stand-alone boxes. Google will be able to tell advertisers how many people actually watched an ad versus how many hit fast forward or changed the channel.

Google says the aim of the game is to gain "substantially enhance" the measurement and accountability of ad impressions for television pitches sold using the Google TV Ads auction-based system.

Financial details of the deal were not disclosed.

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  • sunflier
    Google says the aim of the game is to gain "substantially enhance"...blah, blah, blah.
    Stay out of my friggin TV life and stay the hell off my computer!!!
    Reply
  • buwish
    Don't they realize that a lot of people simply fast forward through commercials if they have recorded it via DVR?
    Reply
  • city_zen
    buwishDon't they realize that a lot of people simply fast forward through commercials if they have recorded it via DVR?I guess they want to see which (few) commercials are NOT fast-forwarded (by mistake or otherwise)
    Reply
  • jisamaniac
    I have never in my life ever met someone who enjoyed watching commercials or ads online....
    Reply
  • zak_mckraken
    Let's face it: TV ads and publicity in general ain't going nowhere. That's what pays for our "free" entertainment. Now, if I can have less Snugg-wow ads and more ads that speaks to me, it's all good!
    Reply
  • matt2k
    i'm only influenced by billboards and newspaper ads. i get my tv shows without ads :)
    Reply
  • henrystrawn
    Advertising is a pet peeve of mine. I have disabled all active x. silverlight and flash in IE8. I wish some one would make a tool bar to enable and disable flash, so I could more easily watch video that is not ad forced. If there is a video I would like to see, I just open firefox with flash enabled.
    Reply