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America Spends $595M Online on Black Friday

ComScore has the numbers for this past Black Friday and while overall spending for the month of November saw a marginal increase compared to the same period last year, Black Friday spending increased significantly, up eleven percent from last year.

According to ComScore, American consumers managed to jack the annual Black Friday spendfest up to $595 million, an eleven percent increase on last year's Black Friday spending, which amounted to $534 million.

"The $595 million in online spending this Black Friday represents the second heaviest online spending day of the season-to-date and a double-digit increase from last year," said ComScore Chairman Gian Fulgoni.

Fulgoni goes on to suggest that while it's possible the acceleration in spending is down to retailers leveraging the likes of Facebook and Twitter, it could also mean that online spending for Cyber Monday could be even better than etailers anticipated.

ComScore also reviewed Black Friday deal sites where bargain-hunting shoppers like to research their Black Friday purchases. A study of several sites over the five days preceding Black Friday showed that while some deal sites saw a decline in traffic by up to -17 percent, some sites saw an increase of up to 113 percent.

Check out the rest of the numbers here.

  • sunflier
    According to ComScore, American consumers managed to jack the annual Black Friday spendfest up to $595 million,...
    And, Experian, TransUnion and Equifax predicts in about 60-90 days black friday shoppers will manage to "jack" their credit scores too.
    Reply
  • hakesterman
    Sorry i don't believe your Numbers.
    Reply
  • jerreece
    I can say from experience that TigerDirect.com and NewEgg.com spend a lot of time sending out Emails this year announcing different Black Friday deals (many ahead of time). Being a Facebook user, I knew NewEgg.com posted on their Facebook site numerous times giving heads up on different items that would be on sale.

    I think both companies likely saw increases in website activity, considering they were pretty aggressive with regard to advertising what would be on sale and trying to get folks excited about it.
    Reply
  • Kryan
    lol. not believing the numbers is like not wanting to believe that the average american is in DEEP debt. it's not nice, but it's true.
    and thanks to all the debt, the whole world gets to go along for the hell ride of financial disaster caused by ultra greedy banks and (as is fittingly shown through this article) the profligate spending sprees of the average US citizen (in a time where SAVING your money should be everyone's main concern)

    sigh.
    Reply
  • mlopinto2k1
    Your CyberDefender Anti-Spyware Ad on the left hand side of this page is JACKED up. It lets you scroll down on this page infinitely.

    http://professionalmike.com
    Reply
  • hakesterman
    I don't believe the numbers because i don't believe you can get every online company to report and i don't believe the total numbers are even in yet. Furthermore i don't believe the numbers reported because i believe their are a number of companys that like to inflate their numbers.
    Reply
  • Your article and the one you site have conflicting info. Yours indicates that there was a 3% decrease in sales over the whole of November, where the article you provide a link to says that the 3% was actually an increase compared to last year.
    Reply
  • thackstonns
    I didnt see to many good deals. So I didnt buy anything online, except for some Victoria Secret stuff for the gf. Hoping it will be a productive Christmas
    Reply
  • JMcEntegart
    dave91741Your article and the one you site have conflicting info. Yours indicates that there was a 3% decrease in sales over the whole of November, where the article you provide a link to says that the 3% was actually an increase compared to last year.
    Oops. fixed. Thanks. :)
    Reply
  • JohnnyLucky
    I did not buy anything. There is nothing I need or want. I am responsible for prolonging the economic downturn!
    Reply