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New Apple TV Now Goes to 1080p, Coming March 16

The main attraction at Apple's iPad event today was, of course, the newest iPad. Apple spent a huge amount of time talking about the ins and outs of the new tablet, but before it even got to unveiling it, the company talked about something else entirely: Apple TV.

Though the Apple TV rumors were kind of drowned out by talk of the new iPad, the last few months have seen quite a bit of speculation about a new Apple TV. Apple TV talk reached a high when it was recently discovered that the product was out of stock at many major retailers. Today, Apple put the rumors of a new Apple TV to bed with the announcement of a new 1080p model of the device.

"People are going to love streaming movies and TV shows in 1080p with the new Apple TV, and photos look beautiful displayed at the maximum resolution of your TV," said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. "Apple TV is easier than ever to use with its new icon-based interface and the ability to access your purchased movies, TV shows and music right from iCloud."

Not a lot has changed with Apple TV bar the upgraded resolution, but the UI is looking decidedly more iOS. iCloud allows you to purchase movies and TV shows on Apple TV and then watch on your iPhone, iPad, iPod touch, Mac or PC. Additionally, iPhone, iPad and iPod touch users can use AirPlay to stream music, photos and videos from their devices directly to their TV.

Similar to the iPad, the new Apple TV will be available to buy March 16 and is up for pre-order today. Pricing is set at the same old $99.

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  • phamhlam
    Apple TV is great for people with Apple products but I think Roku box are better and cheaper.
    Reply
  • omega21xx
    I really don't understand why all of these are being spread out into their own article. All of the new products they announced was covered in an article earlier today. Seems like just spreading more Apple news for advertising.
    Reply
  • zodiac321
    And what can this thing do that Google TV can't?

    Let me guess, it runs HTML5 to prepare for the future instead of flash
    Reply
  • ap3x
    phamhlamApple TV is great for people with Apple products but I think Roku box are better and cheaper.
    Apple TV works great if you like to use ITunes. Roku is a great box as well though. If you have iPad or iPhone the Apple Remote app is really slick as well. Allows you to controll all the Apple TV's and what content is playing on each one. Cover Art included. Really cool.
    Reply
  • ap3x
    zodiac321And what can this thing do that Google TV can't?Let me guess, it runs HTML5 to prepare for the future instead of flash
    Integrate with other devices. They are both about the same other than that.
    Reply
  • xellow741
    Lets not forget other devices (google TV, Ruko) do not have airplay or screen mirroring like Apple TV.
    Reply
  • austinwillie_95
    so basically they just added 1080p and made it look more like iOS. So why didn't this have 1080p when it first came out?
    Reply
  • omega21xx
    ap3xIntegrate with other devices. They are both about the same other than that.Like what exactly? My google TV and android phone work well together. Controller apps, games, ect. can be played between the two.
    xellow741Lets not forget other devices (google TV, Ruko) do not have airplay or screen mirroring like Apple TV.Screen mirroring as in having the image/video on both the phone and tv, not exactly, but I have no problem displaying videos and images to my google TV. So far they don't sound too different aside from having a better browser on google tv from my experience.
    Reply
  • shardey
    zodiac321And what can this thing do that Google TV can't?Let me guess, it runs HTML5 to prepare for the future instead of flash
    Airplay
    Reply
  • omega21xx
    shardeyAirplayLike i said before, you CAN stream video and images to an google tv from a phone or tablet. It just doesn't have a name like "airplay"
    First there is an app called Airtight.
    Even without that i can stream videos, images, pretty much everything except gameplay from my phone to the tv wirelessly.
    Reply