Samsung just added The Premiere (opens in new tab), an all-in-one 4K short-throw laser projector, to its lifestyle TV portfolio. The home entertainment project is pitched as a possible substitute for Samsung's more-traditional QLED sets.
The Premiere provides a "big picture cinematic experience in the comfort of one’s home," which is a timely pitch given the pandemic's impact on the movie theater attendance. Available in 120- and 130-inch models, the Premiere is apparently the world’s first HDR10+ certified projector, too.
Unlike a traditional projector you'd find in an AMC, or even a luxurious home theater, the Premiere's short-throw technology lets you place it directly in front of an empty wall or screen. This means you won't have to worry much about anything (or anyone) interrupting the image.
The placement also means it can provide sound from a natural placement beneath the display. The projector packs woofers and Samsung's Acoustic Beam surround sound, which alleviates the pressure of installing additional audio equipment.
It comes with Samsung’s native smart TV platform, which, similar to Roku and Android TV, offers access to a library of streaming video apps. The Premiere benefits from mobile connectivity features such as Tap View and mirroring as well.
Some of Samsung's lifestyle products can be rather niche, like The Sero, a rotating mirror-shaped set, for example. The Premiere might be the most approachable TV in the lineup yet, even if it's technically a projector.
Of course, price could hold it back from being as accessible. Premium projectors are often expensive. Samsung has not shared information about The Premiere's price and availability, so stay tuned for more.