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Apple TV Plus Launches Nov. 1 for $4.99, 1 Year Free with New Apple Device

(Image credit: Apple)

At its Sept. 10 iPhone 11 event, Apple showed off a trailer for the Jason Momoa-led See before CEO Tim Cook finally spilled the beans on Apple TV Plus' pricing and availability. The subscription streaming service is hitting more than a week earlier than Disney Plus and it's also going to cost $2 less, at $4.99 per month.

Specifically, Apple TV+ will launch in 100 countries on November 1, and that price includes streaming for the family, which presumably means multiple simultaneous streams.

Apple's also giving away a free year of the service with new Apple hardware, including Macs and iPhones. Admittedly, that's just a savings of $60 per month, a small drop in the price (5%, to be precise ) of a $1,099 MacBook Air.

MORE: Apple TV Plus: All the Shows and Movies So Far

Yes, that $4.99 per month price is pretty low, undercutting Hulu ($5.99 per month), Netflix ($8.99 per month) and Disney Plus ($6.99 per month); the latter service launches Nov. 12.

Apple's aggressive pricing may be a sign that the company recognizes the challenge of taking on a powerhouse like Disney. While Disney's service will feature original programming along with access to a vast library of shows and movies, Apple TV+ launches with just a handful of original programs.

Apple plans to add new original shows to the Apple TV+ roster every month.

Henry T. Casey

Henry is an editor writer at Tom’s Guide covering streaming media, laptops and Apple. Prior to joining Tom's Guide — where he's the self-described Rare Oreo Expert — he reviewed software and hardware for TechRadar Pro, and interviewed artists for Patek Philippe International Magazine. You can find him at your local pro wrestling events, and looking for the headphone adapter that he unplugged from his iPhone.