Amazon adds big upgrades to new Fire TV Stick 4K and 4K Max

Amazon Fire TV Stick 4K Max (2023)
(Image credit: Amazon)

Amazon is making big upgrades to its Fire TV Stick models. During the Amazon devices event on Sept. 20, the company revealed the new Fire TV Stick 4K (2023) and Fire TV Stick 4K Max (2023), both of which are available for pre-order now.

Daniel Rausch, the VP of Alexa and Fire TV, called the new Fire TV Stick 4K Max "the best Fire TV stick we’ve ever made." It's getting impressive upgrades which include a 2Ghz quad-core processor, WiFi 6E, 16 GB of storage and support for Dolby Vision, HDR10, HDR10 Plus, and Dolby Atmos. It costs $59.999.

The standard Fire TV Stick 4K (2023) has an upgraded processor that's 30 percent more powerful than the previous model. It offers Wi-Fi 6 and "vivid" 4K streaming at $49.99. 

Amazon also announced a new Fire TV Soundbar that is compatible with all existing Fire TV streaming devices and televisions, priced at $119.99. Purchase of any of these devices comes with six months of the streaming service MGM Plus.

In addition to the device launches, Amazon is also making significant enhancements to the Fire TV search and interface experiences. The company is looking to help Fire TV users find movies and TV shows more quickly and easily. The improved search function relies on an AI-boosted Alexa to make recommendations based on the individual's profile and viewing history.

The Fire TV home screen will also introduce a new "continue watching" row that includes major providers like Max, Disney, Hulu, Prime Video and more. So now, Fire TV users don't have to open a bunch of different apps to see everything they're in the middle of watching. 

These interface changes will begin rolling out to U.S. customers later this year.

Fire TV Stick 4K (2023) vs. Fire TV Stick 4K Max (2023)

The two new models of the Fire TV Stick 4K and 4K Max are fairly similar, which is why only $10 separates them. 

The biggest difference is the more powerful processor in the Fire TV Stick 4K Max (2023) as well as the support for WiFi 6E. As Rausch noted in the presentation, the 4K Max will offer lower latency, faster speeds and less interference from other devices. 

Swipe to scroll horizontally
Header Cell - Column 0 Fire TV Stick 4K MaxFire TV Stick 4K
Starting price$59.99$49.99
Processor1.7 GHz2.9 GHz quad-core
WirelessWi-Fi 6EWi-Fi 6
Audio/VideoDolby Vision, HDR, HDR 10, Dolby AtmosDolby Vision, HDR, HDR 10, Dolby Atmos
Storange16 GB8 GB
RemoteAlexa Voice RemoteAlexa Voice Remote

Both new Fire TV Stick models are available for pre-order now and shipping starting September 27.

Kelly Woo
Streaming Editor

Kelly is the streaming channel editor for Tom’s Guide, so basically, she watches TV for a living. Previously, she was a freelance entertainment writer for Yahoo, Vulture, TV Guide and other outlets. When she’s not watching TV and movies for work, she’s watching them for fun, seeing live music, writing songs, knitting and gardening.

  • sycoreaper
    Did anyone even proof read this?

    For example "It costs $59.999"
    What is this a gas station? We getting charged a 9th of a cent now?

    And the chart at the bottom?

    4K model. 2021 model was 1.7Ghz. A 30% improvement is 2.8 not 2.9.

    4K Max it says at the top 2GHz but chat says 1.7Ghz. And unless the processor is entirely different, it makes no sense that the max would have a measly 2Ghz process (relative to) the regular 4K.

    Whoever is the EIC needs to really start cracking down on stories here.