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Apple Takes the Stage to Unveil New iPad and Apple TV

By - Source: The Verge | B 71 comments

Tim Cook and the rest of Apple are showing off some new things at the Yerba Buena Center for the Arts in San Francisco that will hopefully live up to all the hype and rumors over the past few months. Stay tuned to find out more as it happens!

Things kick of at 10 a.m. PST, 1 p.m. EST. For live photo updates, check out Engadget's live blog.

10:00 Tim Cook takes the stage! He opens with talk about the post-PC movement, and how Apple has three strong products in this area with the iPad, iPhone and iPod. Post-PC products made up 76 percent of Apple's revenue.

10:03 Apple has 362 retail stores and 110 million visitors in the last quarter of 2011. Now showing off Apple's new massive store at Grand Central Terminal in NYC.

10:07 Apple sold 315 million iOS devices last year. Tim Cook loves Siri and now it's expanding to other parts of the world. Opening up to Australia, France, Germany and now Japanese with iOS 5.1, releasing today.

10:11 New Apple TV! Now supports 1080p officially. Still runs streamlined iOS, so no official app support yet. It's starting to look more like iOS, though. Apple's Eddy Cue now gives a demo.

10:13 It connects to iCloud so you can get all of your media streamed to the Apple TV. Now showing off movie streaming. Will recommend new movies to you based on what you've seen before.

10:16 New Apple TV $99. Orders open today and they're shipping out March 16.

10:17 Tim Cook is talking iPad. 15.4 million of them sold in the last quarter. Maybe they should have waited? Cook boasts that the iPad outsold any other company's PC sales.

10:19 Tim Cook is now going on about how everybody loves the iPad, etc, etc... clearly he's building up to something. What could it be?

10:20 Over 200,000 apps custom to the iPad. Uh oh, things are about to get catty. Cook is comparing apps to a Samsung tablet, criticizing the Android Twitter and Yelp apps looking like they was meant for a smartphone.

10:22 New iPad. Cook is calling it amazing. But of course he would!

10:23 Phil Schiller is up to demo. Retina Display confirmed. Sample photos of how clear the text is on the new iPad, though they're likely just mockups since they're blown up on a huge projected display.

10:25 2048 x 1536 resolution for 3.1 megapixel screen. That's 264 ppi and enough for Apple to still market it as "Retina" when held 15 inches away from your eyes. 44 percent better saturation.

10:27 A5X CPU with quad-core graphics. Something has got to drive that massive rez.

10:29 New camera. Looks to be a 5MP version of the iPhone 4S camera with the 5-element lens. 1080p video recording. Now people will look a little less ridiculous using a 10" tablet as a camera. Ok, maybe they will continue to look ridiculous, but now it will be acceptable on a technical level.

10:32 Next new feature: voice dictation. Mic button on bottom of keyboard. Voice recognition... perhaps with a sprinkle of Siri?

10:33 4G LTE confirmed. We suppose battery concerns aren't huge when you have such a massive battery. Now demos of how much faster is on LTE. Shown on both AT&T and Verizon. Will be coming to Rogers, Telus and Bell in Canada. When outside of the LTE bands, the iPad will roam on 3G bands. Will also now be a personal hotspot if your carrier enables it. Bye bye LTE sticks?

10:38 What about battery life? Same as the iPad 2, even when on 4G.

10:39 9.4mm thin, 1.4lbs. Slightly heavier than iPad 2, so more electronics inside. Maybe battery too.

10:40 Same prices as iPad 2. 16GB $499; 32GB is $599; 64GB for $699. 4G $629, $729 and $829. Preorders start now. March 16 launch.

10:42 Compatible with all current apps, but there will be scaling. Same as jump from iPhone 3GS to iPhone 4. Expect some lag in getting new "Retina" apps.

10:43 Now some game demos. Namco game called Sky Gamblers. Looks a bit like Ace Combat. Pretty impressive to render all this at such a high resolution. Exclusive to iOS and launching later this month.

10:46 Next demo is from Autodesk. More pixels and better colors will hopefully mean better iPad for artists. People can zoom in as much as they like to create massive canvases. Can even export over 100 MP images!

10:50 Epic Games is on stage. Ready for eye candy? Infinity Blade: Dungeons. Stunning graphics at that resolution. A bit of stuttering though, so perhaps we're already at the limit to what the GPU can do at the hefty 20x15 rez? Still, Sony should be worried about how this makes the PS Vita look. This is already pushing more pixels and memory than anything on Xbox 360 or PS3. No release date yet.

10:55 Now that the fun and games are over, Schiller is back talking about how Apple has updated iWork, iLife with iMovie, Garage Band, etc with support for the new iPad. Schiller shows off how an entire video was shot and edited on the iPad. 1080p now with a nice camera, so that's cool.

11:02 Demos of new Apple apps continue. Now about iPhoto. Some pretty impressive things that you can do right from the iPad. A guy is working on photos captured by a Nikon D300S. That camera kit stays relevant.

11:08 And the photo editing demo still continues. Definitely very powerful, but we're suffering from "new hardware details" withdrawal.

11:14 Software demos are now over. Now time for an iPad promo video. Undoubtedly this will be featured on the Apple website shortly.

11:20 One more thing: iPad 2 is staying around. $399 now for the 16GB Wi-Fi model.

11:21 Oddly, so the line up is iPad 2 and "The new iPad"? That can't be right. So the evolution has been iPad, iPad 2, new iPad? Perhaps Apple really is dropping it like it works with the iPod and MacBooks. But now are people going to call it the iPad 3G (third gen) that has 4G?

11:23 Yup, that's it.

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Top Comments
  • 24 Hide
    silver565 , March 7, 2012 4:17 PM
    Let me guess. It'll be revolutionary?
  • 15 Hide
    alvine , March 7, 2012 4:12 PM
    i can't wait for more shiny products from apple /sarcasm
  • 12 Hide
    coreym72 , March 7, 2012 4:16 PM
    Your post PC movement sucks!
Other Comments
    Display all 71 comments.
  • 1 Hide
    sinfulpotato , March 7, 2012 4:01 PM
    Don't care.
  • 5 Hide
    daaajm , March 7, 2012 4:04 PM
  • 1 Hide
    rocknrollz , March 7, 2012 4:06 PM
    sinfulpotatoDon't care.

    Why comment then? If you really don't care, no point in you taking comment space for those who do care. (Thumb down all you want)
  • 15 Hide
    alvine , March 7, 2012 4:12 PM
    i can't wait for more shiny products from apple /sarcasm
  • 12 Hide
    coreym72 , March 7, 2012 4:16 PM
    Your post PC movement sucks!
  • 24 Hide
    silver565 , March 7, 2012 4:17 PM
    Let me guess. It'll be revolutionary?
  • 6 Hide
    willard , March 7, 2012 4:17 PM
    sinfulpotatoDon't care.

    You clearly care enough to read the article and post about it. If you really didn't care, you'd have ignored the article.
  • 3 Hide
    flowingbass , March 7, 2012 4:24 PM
    I clicked to read the post out of curiosity that i might care but then after reading the post, i can then say... Dont care.
  • 7 Hide
    Trueno07 , March 7, 2012 4:28 PM
    There better be some caring, considering how poorly everyone's tablets are doing. Apple has a (little too firm) strangle hold on the tablet market, and no amount of bashing is going to make the Xoom in your hand any better.
  • 5 Hide
    obiown77 , March 7, 2012 4:31 PM
    LOL! that graphics performance chart is horse crap!

  • 9 Hide
    icepick314 , March 7, 2012 4:34 PM
    silver565Let me guess. It'll be revolutionary?

    wasn't it supposed to be "magical"?
  • 11 Hide
    silver565 , March 7, 2012 4:36 PM
    icepick314wasn't it supposed to be "magical"?

    I'm pretty sure they'll have "done it again" and "changed everything" :p 
  • 0 Hide
    willard , March 7, 2012 4:36 PM
    Looks like it will have LTE. I guess the Apple fanboys can finally admit they want it on their devices.
  • 1 Hide
    ap3x , March 7, 2012 4:37 PM
    obiown77LOL! that graphics performance chart is horse crap!

    Let Anand get a hold of it and we will find out for sure. Would not surprise me if it was accurate being that the iPhone 4 has the fastest graphics right now.
  • 6 Hide
    blazorthon , March 7, 2012 4:38 PM
    Unless Apple actually decides to try some better business practices and/or has a product with a fair price for what it can do, I don't think I'll be buying from them. Fortunately for my wallet, they probably won't do something so "revolutionary" that I have to have it and I'm not flying off to San Fransisco to find out.

    Say, who knows why the iPad may have outsold any particular PC's sales? Well, it might be because there are only two or three versions of the iPad, but thousands, maybe tens of thousands, of different PCs. Also, each version of the iPad is not a product competing with the others, it is a replacement. Android tablets are often not that great except for the stuff like Amazon's Kindles, so the iPad has little direct competition too.

    Many different PCs with many different specifications are not really comparable to a few iPad versions in this context. I bet if you went with the total number of PCs versus the total number of iPads, the PCs would win easily. Same if you go for laptops, but maybe not netbooks. Point is that it's not directly comparable markets right now so saying the iPad is better in this way is extremely misleading, not that Apple minds misleading people around every corner that gives them more money.

    I can buy a decent PC for $500 or so. How much would a comparable Mac cost? Probably upwards of $900 to $1500, maybe more depending on the PC in question. The only way to run Mac OSX with a reasonable price tag is to build a Hackintosh and that's something that Apple isn't very supportive of. When you think about it, you can run pretty much ANY other OS without such limitations beyond not cracking proprietary operating systems. Honestly, Microsoft doesn'treally care if I'm running retail Windows on a home built machine or OEM Windows on a pre-built machine, I can do pretty much whatever I want publicly on it through examples, guides, etc, without Microsoft complaining, but if you make a guide for a Hackintosh, Apple hates you. I can also make my own computer for pretty much any other OS including Linux/Unix/BSD derivatives and more so long as the hardware will run it, no one will complain, it's ONLY Apple.
  • 1 Hide
    tleavit , March 7, 2012 4:41 PM
    Here is a little fortune telling for ya'l. I have the win8 beta right now that M$ has designed to function on a tablet (win7 was still clunky). When a win8 tablet competitor rolls out against the Ipad2/3 you will she a large shift. Why? Because the buis market is where most the sales are and very few people are buying ipads for buisnes's. sure.. they are but they are not productive devices. when you have a full OS in your hands that can be added to your corporate domain (aka security), install M$ office Auto CAD 2012 and use it in your hand as if it were a *true* computer... bam... the business world changes. VDI is just not an option yet, Im running win7 vdi with vsphere and hyperV and no matter what is said (to say an ipad), bandwidth is still the limiting factor.
  • 2 Hide
    silver565 , March 7, 2012 4:44 PM
    Windows 8 is looking to be a very good tablet operating system. I can see it going well providing Microsoft market it right
  • -3 Hide
    igot1forya , March 7, 2012 4:47 PM
    perry71979684my roomate's aunt brought home $17084 last week. she is getting paid on the internet and got a $515800 condo. All she did was get fortunate and use the instructions laid out on this website -- CRAP

    For someone who brings home over 17K a week, buying only a 500K condo seems really strange... for that much income, you could have done soooo much better - in the least, you could have got something with land. To each his own, I guess.
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