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Google Gets Social Network Impersonation Detection Patent

By - Source: USPTO | B 7 comments

Google has received a patent for a technology that automatically detects impersonation of individuals on social networks.

The idea aims to prevent users from causing harm to other users, for example negatively impacting someone's reputation, by comparing data that is published on a profile page. A successful detection would require an impersonator to trip over a series of red flags that are initiating an automated investigation of a suspected impersonation. Google mentions more than a dozen red flags that, for example, include a replication of data such as fields, photos, and metadata as well as certain vocabulary that indicates defamation.

If enough signals are detected, the technology would conclude that an impersonation takes place and take appropriate steps such as blocking a profile to prevent a user from causing harm to another user. A key limitation of the approach is, of course, that it almost entirely relies on several matches when user profiles are compared, which requires a victim to be already present on a social network. If there is no profile for the system to compare the potentially fake page to, the detection of an impersonation will fail.

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  • 2 Hide
    cryogenic , July 19, 2012 1:14 PM
    If it's online then Google already knows, who you are, what you do, what you eat, what cars you like/have, whom you did last week .... no point in patenting this.
  • -4 Hide
    master_chen , July 19, 2012 1:14 PM
    Won't fly.
  • -3 Hide
    isoomega , July 19, 2012 1:21 PM
    Impersonate this! "Flip the bird"

    Joke aside, good for anti-bullying :)  ........ bad for not making fun of others :( 
  • -4 Hide
    L0tus , July 19, 2012 1:29 PM
    I'm seriously trying to understand why this story is newsworthy.Aren't there myriads of similarly pointless patents around? Did Toms just pick a random patent on a list & decide to expand no it?
  • -4 Hide
    aoneone , July 19, 2012 2:38 PM
    My uppa lip smells ^_^
  • 4 Hide
    freggo , July 19, 2012 3:40 PM
    Any halfway decent site that has a membership database has some amount of code to check for duplicates and certain other things.
    But getting a patent for something like that...that should not even be possible.

    We are slowly getting to the point where you have to have a lawyer sitting next to each coder to make sure the next IF...THEN statement does not infringe on someone's patent !

  • -1 Hide
    eddieroolz , July 19, 2012 6:07 PM
    Google does not deserve this patent. Many sites have been doing this for years.
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