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Nintendo Chief Cuts His Compensation in Half

- By - Source : Nintendo

Nintendo last week surprised many by dropping the price of the 3DS from $250 to $170. It's a move that's expected to have quite an impact on Nintendo's profits. However, Nintendo management is ready to accept responsibility.

Following last week's earnings report and the news that the 3DS price was being dropped to $170, Nintendo president Satoru Iwata announced that management would be accepting a reduction in compensation.

Speaking during a financial results briefing, Iwata discussed the company's reasoning behind dropping the price of the 3DS. He also admitted that it's unusual for Nintendo to drop the price of a product less than six months after launch and accepted responsibility for "realizing both the short-term and the mid-to-long term profits."

"I feel greatly accountable for having to make the markdown shortly after the launch, for having damaged our consumers' trust, for having made a significant impact upon the financial forecasts, for the annual dividend now being expected to be significantly less than originally expected and for now forecasting that there will be no interim dividend," he said.

"(...) For the management to show its accountability for the level of the operating loss of this time and the prospect of no interim dividend, we decided at the directors' meeting yesterday that we would reduce the compensation we will receive as the directors of the company."

Iwata explained that the directors’ compensation of the company constitutes a fixed portion and a variable portion, which is decided by the actual results of the business performance.

"The decreased profit of the company is reflected as the decreased compensation in the variable portion or, more specifically, the bonus to be given at the end of this fiscal year," he said. "However, we understand that the management responsibility this time is heavier than usual, and we have decided to reduce the fixed compensation as well, by reducing it by 50 percent for the president, or me, a 30 percent reduction for the representative directors and a 20 percent reduction for the other directors."

Nintendo is expecting a strong software line for the 3DS towards the end of the year. This, combined with the price cut for the console and the always lucrative holiday season, should help boost sales. Are you tempted to purchase the 3DS now that it is significantly cheaper? Let us know in the comments below!

Read more about Nintendo's reasoning behind dropping the 3DS price here.

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daniel123244 08/02/2011 5:26 PM
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At least he is taking responsibility.

Anonymous 08/02/2011 5:27 PM
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I will certainly be buying the 3DS at this lower price point.

burnley14 08/02/2011 5:28 PM
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Well it's either a pay cut or Seppuku . . .

phishy714 08/02/2011 5:29 PM
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I think that is a good show of faith.

If only American companies were this way. Instead, we give out bigger and bigger bonuses to our CEO's with bailout money for completely wrecking our economy in the first place.

Either way, aside from the 3D features, I don't see any reason to spend any money on a 3DS when I already have a normal DS.

redhotbd 08/02/2011 5:39 PM
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Take any entry-level psychology class, and you'll find that Japan conducts business WAY more differently than the US. When US companies are about to go under, CEOs give themselves I nice, fat bonus check and leave all the employees below them adrift. In Japan, CEOs kind of treat their co-workers like an extension of their family and are willing to take hits in monetary income for the sake of keeping the company alive. This speaks for the loyalty and trust these companies have within their corporate structure... I admire that. Way to go, Satoru...

moonshire 08/02/2011 5:43 PM
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FINALLY! Someone who takes responsibility. I greatly respect the decision that he has made. Not many other people would do that. Too many greedy people busy lining their pockets to bother. Now if only we could convince our government to do that......

maestintaolius 08/02/2011 5:53 PM
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moonshire :
FINALLY! Someone who takes responsibility. I greatly respect the decision that he has made. Not many other people would do that. Too many greedy people busy lining their pockets to bother. Now if only we could convince our government to do that......


As opposed to Wall St. bankers, who fubared the economy and their companies and still demanded the bailouts and their bonuses.

Aoster87 08/02/2011 6:09 PM
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Phishy714 :
If only American companies were this way. Instead, we give out bigger and bigger bonuses to our CEO's with bailout money for completely wrecking our economy in the first place.



At least GM has repaid the government.

moonshire 08/02/2011 6:12 PM
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Hmm true the wall st... was referring to singaporean government not US government. Where our minister are the highest paid in the world

fruitn 08/02/2011 6:15 PM
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It's the same in (most of) EU as in the US. I do really hope that those greedy people will 1 day regret their decisions.

Though I'm not going to buy the 3DS anyway, I prefer a phone thingy that can be used as an all-purpose device instead of having 2-4 different devices on the go.

bystander 08/02/2011 6:20 PM
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I found this refreshing. When the big government bailout took place a few years back, those companies bailed out b the government gave themselves huge bonuses with some of the money.

slabbo 08/02/2011 6:32 PM
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can't hate the guy for caring for his company enough to take a 50% pay cut and his other directors taking 20-30% across the board. that's just unheard of!

bustapr 08/02/2011 7:11 PM
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respect for this dude. cares enough for his company and workers to take responsibility and cut his pay like that. I dont think Ive heard of something like this, the rich executives making big cuts but not 1 employee is cut. If only executives in other giant companies did such things.

wintermint 08/02/2011 7:16 PM
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burnley14 :
Well it's either a pay cut or Seppuku . . .



Haha I would go for the pay cut :)

gto127 08/02/2011 7:24 PM
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Nintendo is just a class company to have execs willing to do this..I'm sure glad they didn't sell out to Microsoft awhile back.

BlueFireAngel 08/02/2011 7:45 PM
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Anonymous 08/02/2011 7:54 PM
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a1b2c3 08/02/2011 8:20 PM
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^^ How can you be impressed with something that you don't know happened?

scuba dave 08/02/2011 8:21 PM
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Aoster87 :
At least GM has repaid the government.



No they haven't, actually. There is still alot of heat going around about GM and it's "repayment" claims.

But this is a very clear example of just how much better managed a japanese company is compared to a similar american one. I can't recall the source(but I'm sure I can find it if desired) that a Japanese CEO makes 16x the salary of the "typical" worker. American CEO's frequently make over 300x the wages of a typical worker... Americans, in general, are just greedy, power hungry individuals, that want as much as possible, with zero to no effort involved. True, that is basically what everyone should want(the best compensation possible for their time, skills, and effort.. But seriously?), but with our "system" currently running the way it does, it allows for extravagantly outrageous abuse. Just another failure, on the belt, of the US. :/

whysobluepandabear 08/02/2011 8:37 PM
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scuba dave :
No they haven't, actually. There is still alot of heat going around about GM and it's "repayment" claims.But this is a very clear example of just how much better managed a japanese company is compared to a similar american one. I can't recall the source(but I'm sure I can find it if desired) that a Japanese CEO makes 16x the salary of the "typical" worker. American CEO's frequently make over 300x the wages of a typical worker... Americans, in general, are just greedy, power hungry individuals, that want as much as possible, with zero to no effort involved. True, that is basically what everyone should want(the best compensation possible for their time, skills, and effort.. But seriously?), but with our "system" currently running the way it does, it allows for extravagantly outrageous abuse. Just another failure, on the belt, of the US.


Because America has been driven into Corporate-Communism. They buy the politicians and do the lobbying - and in turn, they run the game.

They call the shots. They decide on who pays more taxes in this country ( the poor and middle class). And they decide that rich people somehow get a break, because I mean really, they're creating jobs right? Um yeah, too bad that that type of logic has been proven wrong for the last decade.

Jobs are created by growth. They're created when people BUY more. If people (the middle class) has no money to spend, then why would a company create jobs when there's no demand? They wouldn't. So instead of doing anything useful with those tax breaks and subsidies, they instead buy back more of their stock and become even MORE richer.


Lovely system Capitalism turns into after a while. I think It's time for a reboot - take back our money, let their institutions fail and go bankrupt, and make them start over again. Make it against the law for campaign contributions (you'll never devise a system where they won't figure ways outs to bribe them through *contributions* - they'll always get around it with a loop hole), and put a complete stop to lobbying.


This is my favorite picture that tells it all : http://mayoor.files.wordpress.com/ [...] =510&h=408

whysobluepandabear 08/02/2011 8:45 PM
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Oh, and just to add a quick side thought and explanation.


I understand I said it my above post "Make it against the law for campaign contributions" - I say this because there are always ways to loop-hole a bribe in for a politician, but I also say this because what ever happened to any man or woman in this country could run for president? These days, you have to have MILLIONS upon MILLIONS to even stand a chance - does that mean only millionaires, or people with millionaire backings are only worthy? Does that make them any more honest or qualified? No, it doesn't. It's actually unbalanced beyond belief that only the rich and upper class are even eligible for presidency.


I'm just saying, you shouldn't have to have a house in the Hamptons in order to run for president. Many middle class (or pretty much anyone for that matter) would be much better than our current "Privileged" people in Washington are.


cheesemon 08/02/2011 8:48 PM
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Good example, Nintendo. Why can't more politicians be like this? After years of running my region poorly, the politicians in my area gave themselves a raise instead. :P

eklipz330 08/02/2011 8:58 PM
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very noble of him

whysobluepandabear 08/02/2011 9:08 PM
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bildo123 08/02/2011 9:57 PM
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Now imagine if members of the Unites States Government and Federal Reserve took such responsibility/liability in such a formal manner? I know, I know, leave the fairy tales to experts...

michaelahess 08/02/2011 11:41 PM
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whysobluepandabear 08/03/2011 4:26 AM
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titlemove :
A man can fail many times, but he isn't a failure until he begins to blame somebody else. http://lit.mn


And everyone in Little League is a winner. Wait, no they're not. Some people lose.


Why can't people accept that, and learn from it? Are people overly sensitive to being wrong and losing?


You can be a failure without blaming someone else. Nice little metaphor, but it's too delusional for me to not say something.

eddieroolz 08/03/2011 4:50 AM
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Humbleness and responsibility are what's needed more in non-Japanese corporations.

whysobluepandabear 08/03/2011 5:52 AM
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I'm in the market for a Prada bag, do any of you spammers have something special for me?

evo_7 08/03/2011 6:22 AM
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I just think what makes this novel is given Nintendo's position in the company it definitely creates positive pr for them and for workers. Sure the president and his directors are rich if we go by a "loose standard" but at the same time if we compare it to the US banks like Goldman Sachs, CITI and other corporations, they were instead issuing bonuses and, in cases they were cut, receiving complaints for instances it was cut.

Its about the "class" I suppose is made from a decisions. Decisions like this would do wonders for a lot of companies in the US and would go a long way toward at least easing some tension that is created by executive pay. Not like I have delusions of it happening but its nice to know it happens somewhere in the world I suppose =3

azcoyote 08/03/2011 7:24 PM
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Pfft.... Imagine what will happen when the new Wii U tanks... FULL pay cut I am betting...