Nintendo Chief Cuts His Compensation in Half

Following last week's earnings report and the news that the 3DS price was being dropped to $170, Nintendo president Satoru Iwata announced that management would be accepting a reduction in compensation.

Speaking during a financial results briefing, Iwata discussed the company's reasoning behind dropping the price of the 3DS. He also admitted that it's unusual for Nintendo to drop the price of a product less than six months after launch and accepted responsibility for "realizing both the short-term and the mid-to-long term profits."

"I feel greatly accountable for having to make the markdown shortly after the launch, for having damaged our consumers' trust, for having made a significant impact upon the financial forecasts, for the annual dividend now being expected to be significantly less than originally expected and for now forecasting that there will be no interim dividend," he said.

"(...) For the management to show its accountability for the level of the operating loss of this time and the prospect of no interim dividend, we decided at the directors' meeting yesterday that we would reduce the compensation we will receive as the directors of the company."

Iwata explained that the directors’ compensation of the company constitutes a fixed portion and a variable portion, which is decided by the actual results of the business performance.

"The decreased profit of the company is reflected as the decreased compensation in the variable portion or, more specifically, the bonus to be given at the end of this fiscal year," he said. "However, we understand that the management responsibility this time is heavier than usual, and we have decided to reduce the fixed compensation as well, by reducing it by 50 percent for the president, or me, a 30 percent reduction for the representative directors and a 20 percent reduction for the other directors."

Nintendo is expecting a strong software line for the 3DS towards the end of the year. This, combined with the price cut for the console and the always lucrative holiday season, should help boost sales. Are you tempted to purchase the 3DS now that it is significantly cheaper? Let us know in the comments below!

Read more about Nintendo's reasoning behind dropping the 3DS price here.

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  • I think that is a good show of faith.

    If only American companies were this way. Instead, we give out bigger and bigger bonuses to our CEO's with bailout money for completely wrecking our economy in the first place.

    Either way, aside from the 3D features, I don't see any reason to spend any money on a 3DS when I already have a normal DS.
  • Take any entry-level psychology class, and you'll find that Japan conducts business WAY more differently than the US. When US companies are about to go under, CEOs give themselves I nice, fat bonus check and leave all the employees below them adrift. In Japan, CEOs kind of treat their co-workers like an extension of their family and are willing to take hits in monetary income for the sake of keeping the company alive. This speaks for the loyalty and trust these companies have within their corporate structure... I admire that. Way to go, Satoru...
  • FINALLY! Someone who takes responsibility. I greatly respect the decision that he has made. Not many other people would do that. Too many greedy people busy lining their pockets to bother. Now if only we could convince our government to do that......
  • Other Comments
  • At least he is taking responsibility.
  • I will certainly be buying the 3DS at this lower price point.
  • Well it's either a pay cut or Seppuku . . .