Following in the footsteps of QuakeCon and BlizzCon, COD XP is a weekend event that's all about the game in its name: Call of Duty. Activision pulled out all the stops for COD XP, offering up two days jam-packed with gaming, music, and - most importantly - free stuff.
COD XP was technically 2.5 days, with Thursday night being a press-only affair.
This is but a small sample of the invited press. Activision flew in press from all over the world (the farthest away we saw was South Africa). The amount of COD XP coverage over the last few days has been staggering, to say the least.
Fast-forward to Friday morning, where the public press conference is about to begin.
Before the keynote began, Activision had the obligatory Facebook and Twitter feeds up on the big screen. Sadly we couldn't get any Battlefield 3-related tweets to show up.
Things kicked off with a COD montage, narrated by the one and only Lance Henriksen (Millennium, Aliens). With footage going all the way back to the original Call of Duty, the video showed how far the franchise has come over the last eight years.
Activision Publishing CEO Eric Hirshberg takes to the stage, welcoming one and all.
Next we get a rundown of the changes made in Modern Warfare 3. From points streaks (instead of kill streaks) to strike packages, to the removal of certain perks like Commando and Last Stand (those were met with thunderous applause), it seems like Infinity Ward took community feedback to heart in more ways than one.