Skip to main content

Microsoft Stores Coming This Fall, Near Apple

In the same manner as Walgreens moving into every adjacent street corner of rival pharmacy CVS, Microsoft plans to get up close and personal with Apple by opening Microsoft-specific stores wherever Apple has taken root. Microsoft's chief operating officer Kevin Turner said that the company is looking to win back "Main Street PC and gadget buyers."

The company originally announced its plans back in February, and revealed that it is using a former Wal-Mart Stores Inc. executive to run the chain. According to Reuters, few details have emerged since the original announcement, however a Microsoft spokeswoman said that "there will be scenarios where we have stores in proximity to Apple," and that some stores would open "in the fall timeframe."

Additionally, there was no word if Microsoft plans to import PC components and gadgets straight from China sweatshops to reduce cost as seen in this documentary concerning Wal-Mart.