Apple was expected to introduce both and iPod Touch and a Nano with a camera today. The company was also rumored to be discontinuing the iPod Classic or at least moving away from the device and focusing more on the iPod Touch as the "main" iPod. Some of aforementioned rumors came to pass, and some didn't. However, the last few weeks passed without a single mention of the iPod Shuffle, and Apple surprised attendees at the Yerba Buena theater by announced new colors, prices and a special edition stainless steel version for $99.
The Shuffle, previously only available in silver is now available in black, pink, blue and green too. Prices start at $59 for the 2 GB model and $79 for 4 GB. A special edition 4 GB stainless steel version will set you back $99.
"iPod shuffle is the world's smallest music player and now comes in five great colors starting at just $59," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "iPod shuffle is so small that you almost forget it's there, yet remarkably, it holds up to 1,000 songs and talks to you."
The company also announced that it is working with headphone companies to produce products with the iPod Shuffle controls built in. One of the big problems people had with the Shuffle when it launched was that all the controls were in the headphones, meaning they couldn’t swap out the mediocre Apple ear buds for something of a higher quality. Third party manufacturers supporting built-in headphone controls include Sony, V-MODA, Klipsch and Scosche.