Negative results are now what are in store for those that abuse their customers and think this will result in a better search ranking result, as Google as tweaked and tuned its algorithm to deter these types of bad business practices.
What this means for you is less additional screening on your part to ensure that the vendors found at the top of your search list are actually worth your while to consider. What this means for the vendor is the worse they are reviewed by other consumers, the less plausible it is for them to be found prominently as a search result.
Apparently we all have to thank Vitaly Borker, an online eyewear vendor based in Brooklyn, NY, for this nice search enhancement on Google. With his business DecorMyEyes, Borker made the extra effort in enraging customers to a point where many would then take their outrage online to rant about his scandalous business practices and unruly behavior, and as a result, skyrocketed his web site’s presence into one of the top search results for eyewear.
Google caught wind of and addressed this incident in their official blog post titled “Being bad to your customers is bad for business.” Google states firmly, “I am here to tell you that being bad is, and hopefully will always be, bad for business in Google’s search results.”
They developed an algorithmic solution which detects hundreds of merchants like and including Borker that, in their opinion, “provide an extremely poor user experience.” The algorithm Google incorporated into its search rankings “represents an initial solution to this issue, and Google users are now getting a better experience as a result.”
Kudos to Google for making our search lives easier.
[ Source: NY Times]