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Rumor: Google Looking to Buy WhatsApp?

Rumor has it Google could be looking to buy smartphone messaging service WhatsApp. Digital Trends cites an inside source that says Google is eager to acquire the messaging application. However, word has it WhatsApp is 'playing hardball' despite Google's rumored offer of a cool billion dollars.

Whatsapp is a cross platform app available on Android, iPhone, BlackBerry and Windows Phone and competes with the likes of Viber, LIVE, and Skype as well as iMessage and BlackBerry's own BBM. Considering Apple and RIM already have their own proprietary applications, it makes sense that Google would want in on the action. The easiest (though perhaps not the cheapest) way to do that is to acquire an already well established app.

To say WhatsApp is well established would be an understatement. Last fall, the developer announced that WhatsApp users were sending 10 billion messages every single day. That's 300 billion messages every month. What's more, according to Digital Trends, WhatsApp is the number one paid app in more than 100 countries and boasts a user base size that spans 100 countries and 750 mobile networks.

Neither Google nor WhatsApp have commented on the rumors but we'll keep you posted.

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