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Ubisoft Champions the PS Vita

Ubisoft’s a company that’s not been afraid to adopt new hardware, as was evidenced by this year and last year’s E3, where Ubisoft’s hopped right onto developing for the Vita and the Wii U.

Since the Vita’s launch, the most vocal complaint about the new handheld has been its lack of software support, which has led to Vita’s record-breaking low sales in Japan. Many have already discounted the Vita as a failure.

Ubisoft’s been white knighting the Vita. Ubisoft’s senior vice president of sales and marketing Tony Key warded off naysayers by calling the Vita “a beautiful piece of hardware. It’s got cool features that you can’t get anywhere else. And Assassin’s Creed, we believe, is the right type of game for that system.”

He went on to say that “It’s definitely too early to say that Vita’s not going to be a success…” mostly because “Assassin’s Creed III is not the only big Vita game coming this holiday, and I think that’s a good thing.”

Key’s not wrong. Nintendo’s 3DS suffered from the same growing pains that the Vita did, but after heavier software support and a price drop, it’s now selling strong. Blockbuster titles like Call of Duty: Black Ops II and Assassin’s Creed III might just be the factor that starts the tide in picking up Vita sales.