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UFC Blacklisting Fighters Signing with EA

It's a fight! It's a fight! Looks as though the UFC and EA Sports are about to go into a knock-down brawl, as the former has stated that any UFC fighter signing on with the games publisher will be blacklisted from the UFC. In fact, UFC president Dana White said that he was "at war" with EA Sports, and that the company threw the first punch.

"It's easy to sit on the other side of the table and judge me on how I react to stuff like this," White said in an interview with MMAjunkie. "But let me tell you what--I've been in the trenches for almost 10 years, and I've been dealing with all these businesses, and EA was one of them." According to White, EA Sports told him that the UFC is not a real sport, that EA didn't want anything to do with the UFC, that it "wouldn't touch this thing."

But now EA Sports is eating its words. The UFC took its brand over to THQ. The end result--UFC Undisputed 2009--has racked in 2 million units sold since its debut in May 2009. Now White is rather ticked off that EA Sports has changed its mind, and is planning to release an EA Sports MMA title in the future.

"You told us you'd never be in business with us," he added. "They wouldn't even take a meeting because mixed martial arts disgusted them. This wasn't a real sport. Boy, they got over that real quick, didn't they?"

With 2 million units sold, why hold a grudge? Apparently, the UFC doesn't need EA Sports after all.

  • IronRyan21
    Vegas Native here, dana white is right, EA can suck it. There was a lot of ppl who thought that UFC was a joke.....too bad EA
    Reply
  • icepick314
    it's not as if EA has hold on NFL licenses so other publishers can't use real names or logos or stadiums or even stats on their own football game...

    oops!!
    Reply
  • Sicundercover
    I love the UFC and have alot of respect for what Dana has done for the sport. But, he tends to over react to these things. In fact back when THQ was finishing Undisputed, Dana was trying to secure the likenesses of the fighters to make THQ more comfortable with the deal because THQ was worried about EA getting involved. Anyway, a few fighters didnt want to sign away their likeness so they can keep the possibility of having their own game in the future.

    Dana flipped out and threw a fit banning all of AKA from the UFC. However Lorenzo being the great business man he is, quickly jumped in and cleared things up.

    Dana, I love ya man but you need to get your emotions out of the game.
    Reply
  • nekatreven
    It is one thing to respectfully decline to make a game about something. Like if EA was to say "While we'll keep our options open, we are not interested in a game about underwater basket weaving at this time."

    If EA really said what White claims they did though, I don't blame the guy. I think he has a reason to be upset. EA is just seeing all the sales of the other game and wants to play "me too", cause they were too far up their own arses to get it right the first time.
    Reply
  • one-shot
    Dana is doing the right thing with this. EA can go to hell in this respect. Dana is very emotional and very outspoken, but I agree with him 100%.
    Reply
  • Hupiscratch
    Agree with UFC president. If EA said it is disgusted about the sport, so whatta hell are they looking for signing with the athletes? Good for THQ.
    Reply
  • ricardok
    2 days later?

    http://kotaku.com/5313131/ufc-ea-doesnt-give-a--about-mixed-martial-arts
    Reply
  • NoCaDrummer
    I used to work for Broderbund, who was across the freeway from EA. After I was let go, I found out that my supervisor was also working as a "consultant" for EA - while employed at Broderbund! As a Broderbund stockholder at the time, I was none too pleased, but he denied it and helped block my getting a job there. Probably a good thing I never went to EA.
    Reply
  • trevorvdw
    EA has about $2 billion in the bank. THQ is worth about $335 million. EA should just buy THQ. Done and done.
    Reply
  • fonzy
    I love watching two things I hate fight,Dan White is an idiot but I agree with him on this.I hate EA, they make shitty games(mostly) better off letting another company make UFC games anyway.
    Reply