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Report: Robert Downey Jr. Teaming Up with HTC

Credit: Georges Biard

(Image credit: Georges Biard)

HTC got off to a great start by producing the first Android handset to hit the market, not to mention being picked to manufacture the first Nexus handset. While the company is still making great phones, it's not exactly having an easy time competing with the likes of Samsung and Apple. Apparently, the company may be looking to boost its profile with a celebrity endorsement, though.

Bloomberg cites two sources that say HTC has signed on none other than Robert Downey Jr. for a two-year marketing deal. The deal is said to be worth $12 million and will be global. Word has it RDJ will be promoting the hardware as himself as opposed to any of the characters he plays on screen. When quizzed by Bloomberg, HTC said it had nothing to say about a new marketing campaign.

If RDJ does end up working with HTC, he'll join a host of other celebrities working already with smartphone makers. The list includes Jessica Alba, Samuel L. Jackson, Zoe Deschanel, Kobe Bryant, Holly Willoughby, Will Arnett, John Malkovich and Martin Scorcese.

  • SirGCal
    Really? No 'Iron Man' HTC One? Bummer. That would have been the phone I got accept it didn't have the SD card this time (why!?) or removable battery (again, WHY!?). Since both are a requirement for me I went with the Galaxy this go-around. Nice phone.
    Reply
  • g-unit1111
    Can I at least call my phone JARVIS?
    Reply
  • belardo
    NO!

    You may not.
    Reply
  • mobrocket
    I question the value of celeb endorsement when it comes to phones

    samsung's campaign using extra near worthless gimmicks for the galaxy
    now that sells phone...

    i own an S4
    Reply
  • wh3resmycar
    what kind of dumbass buys phone because a celeb endorses it?
    Reply
  • asdf634
    @wh3resmycar: the same people who listen to justin bieber, think twilight is the best films ever, and apple is the most innovative company in the world (except they won't be buying anything without a rotten apple on it).
    Reply