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Apple Attempts to Step Ontop of Win 7 on Google

Looks as though Apple is taking advantage of Windows 7's release to gain a few bucks. Then again, the company may be feeling the heat from Microsoft's freshly squeezed OS ripped straight from the Microsoft tree. Whatever it may be, The Next Web has discovered an interesting tactic use by the Macintosh and iPhone maker although not unheard of nor all the surprising.

Apparently, Apple has purchased advertisements against searches on Google including "download Windows 7" and "Windows 7 download." TNW even includes a screenshot of Google's results, clearly showing Apple's advertisement in the yellow area. "Upgrading to Windows 7?" Apple asks in the ad. "There's never been a better time to switch to a Mac. Find out why."

Currently our tests using the same Google search terms resulted in absolutely no ads provided by Apple; the UK version of the search engine doesn't provide Apple adverts either. Perhaps Apple's ad doesn't appear with every search result--there's no telling how much the placement is costing the company. No matter the reason, we like a good scuffle, and apparently Apple does too, especially with its recent "Get a Mac" ads.

  • ssalim
    There's nothing wrong with this.
    Reply
  • To quote Shao Khan, "You will never win..."
    Reply
  • tipoo
    Personally I think they just feel Windows 7 breathing down their backs, and are resorting to whatever they have left.
    Reply
  • wildwell
    This isn't an uncommon practice among web retailers. It's interesting, but I'm not surprised.
    Reply
  • Gin Fushicho
    lol. apple is dishing out pain. Microsoft should fight back =D
    Reply
  • Supertrek32
    I'm surprised there hasn't been an article on the Droid "iDon't" commercial.
    Reply
  • deadlockedworld
    Yea... no surprise here. It would be stupid not to do this.
    Reply
  • deadlockedworld
    supertrek32I'm surprised there hasn't been an article on the Droid "iDon't" commercial.

    There has http://www.tomsguide.com/us/Motorola-DROID-Launch-Price,news-4972.html

    I tried google--doesnt come up for me either.
    Reply
  • NegativeX
    I love how their stupid Mac vs PC commercial states, "since you're moving everything, might as well switch to a Mac."

    Right, like taking 10 minutes to upgrade to Windows 7 (thus moving nothing) is more efficient then spending over a grand on a whole nother' computer, then spending more time learning a whole new OS and hours upon hours migrating your files.

    Their ads aren't even remotely accurate, factual or funny anymore.

    In fact, their Mac vs PC ads are so irritating, I refuse to buy any product that Apple/Mac sells, ever again.

    I know I'm not alone in this...

    I'm curious how many sales they potentially have lost, due to their Mac vs. PC stereotyping commercial?
    Reply
  • NegativeX
    More = Less Effecient...

    Grrrr, need an edit button Tom! ;)
    Reply