In-flight shopping isn't anything new but, usually, you're doing your shopping out of a specially-produced catalog. However, thanks to to the advent of in-flight Wi-Fi, that's changing. Now you can pay $10 or $15 for internet access and buy things you actually want, as opposed to things you probably only kind of want. In a joint-effort to promote both in-flight WiFi and online shopping, Amazon and Delta Airlines have paired up to offer passengers free access to Amazon. The airline today announced the partnership that will see Delta Airways passengers provided with free access to shop Amazon.com and Amazonwireless.com onboard Delta and Delta Connection flights with in-flight Wi-Fi service. At the moment, there are 800 Delta flights equipped with WiFi, including most Delta Connection two-class regional jets.
"Delta continues to offer new technology and innovation that delivers on our customer preferences while they travel with us," said Bob Kupbens, Delta's VP of Marketing and Digital Commerce. "Our customers enjoy our free content options in-flight and free access to Amazon provides a convenient way to shop online at 30,000 feet for things they want on the ground."
This isn't the first time airlines have partnered with third-party companies to offer free access to certain services. This time last year, seven major airlines paired up with in-flight Wi-Fi provider GoGo to provide free access to Facebook. The deal was part of a promotional campaign to encourage more people to use in-flight WiFi. GoGo said at the time that Facebook was its most visited site.