BMW iX Flow can change color at the push of a button — here's how

BME iX Flow transitioning from black to white
(Image credit: BMW)

Buying a new car means having to pick a color, and once your choice is locked in that’s usually the color the car will remain for the remainder of its life. Sure, you can get it repainted, but that’s a hassle and not the kind of thing you’re going to do regularly.

That’s where the BMW iX Flow comes in. The electric SUV has been wrapped in E Ink, the same stuff you’ll find in a Kindle screen, and lets you change the color at the push of a button. 

No, it’s not April 1st, this is a real feature BMW has developed. Though right now the color-switching feature is limited to white and black. There’s even a video of it in action; just jump to 2:30 and see the iX Flow’s cool color-changing abilities.

The iX Flow is even on display at CES in Las Vegas, which shows that the color-changing E Ink is a real invention and not an outlandish digital fake.

bmw_unveils_technology_that_allows_to_change from r/interestingasfuck

The ability to change color is great, especially if you live in a hot climate where black cars can get warm enough to bake cookies on the dash. 

However, BMW also described being able to make the iX Flow flash, should you lose track of it in the parking lot, or using the coloring to convey some sort of information — be it battery level, cleanliness and so on.

bmw ix flow eink panels close up

(Image credit: BMW)

The wrap is not perfect. It’s still a little rough in places, and you can clearly see the triangular patterns on the panels when the color is changing or if you get close enough. But it’s still a pretty cool idea, especially with all the extra use-cases BMW has described.

White and black are very basic colors, and the Flow can’t switch to another color like blue or green. Color E Ink does exist, so it’s not impossible to imagine a day where that’s possible, but for now you’re stuck with monochrome.

Sadly, the iX Flow is very much a concept car, despite the fact this tech has been applied to an upcoming BMW EV. So don’t expect to be able to buy a color-changing SUV anytime soon.

BMW theater screen playing amazon prime video

(Image credit: BMW)

The Flow's E Ink wrap isn't the only concept feature BMW has on show at CES. The automaker is also showcasing future upgrades for its in-car entertainment, which includes a 31-inch 8K TV screen that offers access to Amazon’s Fire TV software. It’s also powered by 5G, so you should be able to enjoy high-res content without all the buffering.

The screen is behind the driver’s seat, so there’s no chance anyone will be watching The Wheel of Time when they’re supposed to be concentrating on the road. But with the nature of the car changing, especially with electrification and increased autonomy, BMW is looking at what cars might be like in the future.

Apparently it involves turning your vehicle into a movie theater on wheels that can change color at the push of a button.

Tom Pritchard
UK Phones Editor

Tom is the Tom's Guide's UK Phones Editor, tackling the latest smartphone news and vocally expressing his opinions about upcoming features or changes. It's long way from his days as editor of Gizmodo UK, when pretty much everything was on the table. He’s usually found trying to squeeze another giant Lego set onto the shelf, draining very large cups of coffee, or complaining about how terrible his Smart TV is.