Sony: The PSP Go Was Kind of An Experiment
The PSP Go wasn't a success. Sony is giving away free games to try and is more than happy to admit it's an effort to boost sales. This week the company is offering a little insight into reasoning behind the launch of the handheld console.
Amid speculation that Sony will launch a PSP2 at E3 next week, MCVUK asked SCEE president and CEO Andrew House about the success and sales of the PSP Go. House replied that one of the reasons the PSP Go was launched was to see what customers really wanted and because of this, the success can't be measured in sales.
"It was introduced in a mature lifecycle to learn more about what the consumer wanted and we’ve definitely learnt a lot. Is that measured by success in sales? I don’t think it is. One of the reasons we launched PSPgo was to understand where that consumer behaviour was going. We were getting signals from consumers that this was the kind of device that they wanted. But we need to recognise that consumers like their packaged media library."
Though House said it was only one of the reasons for the PSP Go, designing, producing and marketing a product just to see what people want seems like a very expensive way to do market research. That said, at least Sony learned something from the whole thing. Let's hope those lessons transfer to the PSP2!