Sony: The PSP Go Was Kind of An Experiment

Amid speculation that Sony will launch a PSP2 at E3 next week, MCVUK asked SCEE president and CEO Andrew House about the success and sales of the PSP Go. House replied that one of the reasons the PSP Go was launched was to see what customers really wanted and because of this, the success can't be measured in sales.

"It was introduced in a mature lifecycle to learn more about what the consumer wanted and we’ve definitely learnt a lot. Is that measured by success in sales? I don’t think it is. One of the reasons we launched PSPgo was to understand where that consumer behaviour was going. We were getting signals from consumers that this was the kind of device that they wanted. But we need to recognise that consumers like their packaged media library."

Though House said it was only one of the reasons for the PSP Go, designing, producing and marketing a product just to see what people want seems like a very expensive way to do market research. That said, at least Sony learned something from the whole thing. Let's hope those lessons transfer to the PSP2!

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  • The PSP Go's only failing IMHO was lack of a UMD drive other than that it was a nice little handheld. Has a nice screen built in 16GB memory etc. same form factor with a UMD drive would sell like hotcakes
  • Experimenting is good. As said, now it's just a matter of whether they can learn the lesson and transfer it to the next iteration. I just want them to open up development more. I don't see why in the world consoles aren't doing it. Microsoft at least has XNA and the developer's club.

    Seriously. You get free games on your console/handheld, with little to no work, and you can even set up a system to make a quick buck yourself. Don't close the system like Apple, just make it user rating/warning based. Should work itself out pretty well.
  • This goes to show gamers still want physical relevance to their games, aka a disk or something similar.