Can you believe that the PlayStation 3 launched in 2006 at $599? And even at that price, Sony was taking a $200 hit on each one sold. In fact, Sony was still selling the consoles at a loss up until recently. Now, things are finally turning around at the $299 price point on the PS3 Slim.
In an interview with IGN, Shuhei Yoshida, president of Sony's Worldwide Studios, said, "This year is the first time that we are able to cover the cost of the PlayStation 3," Yoshida said. "We aren't making huge money from hardware, but we aren't bleeding like we used to."
Sony said that it will take some time to bask in the glory of a non-bleeding state, so don't expect a price cut any time soon.
"We have lots of great games coming out and innovations with Move and 3DTV, so we don't believe this is the time for us to think about a price drop," he added.
Instead, Sony will consider bundle options to add value to the PS3 (especially with Move on the horizon) rather than cutting the price.