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MMS Coming to Nervous AT&T Tomorrow

When the new iPhone OS 3.0 rolled out earlier this year, consumers were annoyed that AT&T wasn't ready to handle the phone's new MMS feature. The company thus relented with an update, saying that MMS would be available by the "end of the summer." As the end approached, we wondered if AT&T would fail to deliver just as it did during the iPhone OS 3.0 launch. AT&T eventually edited its forecast, narrowing it down to a precise September 25 launch... tomorrow.

So is AT&T living up to its word? According to the company's Facebook page (which is probably secretly collecting your personal data--see our earlier post), the MMS launch is still on schedule. "We know you’ve been eager for this service so we wanted to offer a quick update on the launch plans for MMS on Friday, Sept. 25," the page reads. "Late morning, Pacific Time, on Friday, the new carrier settings update enabling MMS should be live and ready download through iTunes. We’ll provide the steps and all of the details you need right here at that time."

Tomorrow will certainly be a big day for iPhone consumers and AT&T alike. claims that insiders involved with AT&T's MMS support launch have noticed that everyone is "highly anxious." The company is scrambling to get the infrastructure revamped to handle the "added strain" MMS support will impose on AT&T's systems.

But AT&T is already experiencing "record traffic during peak hours of the night" just with those users selected for testing the upcoming service. A nervous AT&T has requested that its MMS aggregator partners provide hourly updates on any message delays or problems. Despite AT&T's efforts to look pretty with the media as of late, DSLReports points out that the company needs a smooth MMS launch to keep the currently-annoyed iPhone users happy.