Microsoft has seen this as a prime opportunity to pounce on the offensive, kicking up some dirt towards Google's way in a new ad campaign. Through its social media channels, however, Microsoft has catapulted mud straight towards Google.
Of course, this video aims to create fear for Gmail users. Google addresses some of these concerns in its FAQ:
While Google's system of parsing email text to create ad relevancy isn't new, the question now is how that data will be used across the company's other services.