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Microsoft Slings Mud at Google's New Policy with "Gmail Man"

Google's new privacy policy hasn't gone unnoticed, since sparking some controversy about how much the search giant will know about you.

Microsoft has seen this as a prime opportunity to pounce on the offensive, kicking up some dirt towards Google's way in a new ad campaign. Through its social media channels, however, Microsoft has catapulted mud straight towards Google.

Microsoft posted to its YouTube, Twitter and Facebook pages a video originally made for the company's internal Global Exchange sales conference last summer. Now it's been officially promoted as another poke towards Google's new privacy policy.


Of course, this video aims to create fear for Gmail users. Google addresses some of these concerns in its FAQ:

Is Google reading my mail?

While Google's system of parsing email text to create ad relevancy isn't new, the question now is how that data will be used across the company's other services.

Read more from @MarcusYam on Twitter.

  • supall
    Ummm...misleading much? I think so.
  • Athlon76
    I don't care what Google does. NOTHING would make me switch to Office for email.
  • madooo12
    I saw that ad months ago
  • Anomalyx
    supallUmmm...misleading much? I think so.Misleading, yes. Downright lying, also yes. I'm not well versed in libel law, but this video is so false that seems like it should be illegal.
  • anro15
    So how does Microsoft stop spam email if it does not scan the contents?
  • mrmaia
    Gmail scans and processes all messages using fully automated systems in order to show relevant ads

    Google just told exactly what Microsoft was wanting them to do.

    I don't like MSFT's hypocrisy on the issue, but such campaigns can indeed alert people that their online privacy is not private at all.
  • ahnilated
    My question is with Microsoft's track record how could they sling mud on anyone and be believed? They are a criminal organization and have been proved so in court. In my eyes they are still doing criminal things and just paying the right people not to be back in court.
  • spasmolytic46
    This is why I'm paying for a Virtual Private Server. Best 15 bucks a month I ever spent. I mean hell, that's 3 fancy coffee's + tip...
  • krowbar
    So, since it's Google, people are ok with them scanning their emails?
    I really don't understand all this google 'love'.
  • shoelessinsight
    The video blows things out of proportion and is relying on hysterics to turn users off of Gmail, but it is quite funny all the same.

    I stayed away from Gmail for a few years because I didn't like the idea of their bots reading my mail to advertise to me. My opinion quickly changed after the DOJ started asking all the search companies to turn over their search data in order to "fight terrorism." Much to my surprise, most search companies (including the one supplying my email at the time) happily handed over the data without complaints. Only Google and a small handful of others actually demanded that the DOJ go through legal channels and force the data from them with a subpoena.

    Eventually that did happen, as I recall, and even Google was forced to turn over the data in the end, but at least they fought the issue first, instead of merrily going along with it. I switched to Gmail shortly afterwards. Whatever those ad bots might be doing in my mail, it's not nearly as bad as what some people in the government might do if given free access.