The Apple Watch flew off digital shelves this weekend, amassing close to 1 million pre-orders on the first day it went up for sale. The Apple Watch has already outsold every single Android Wear watch combined, trumping the collective 720,000 units sold throughout 2014 (reported by market research firm Canalys).
According to a report from e-commerce data firm Slice Intelligence, roughly 957,000 customers placed an order for Apple's debut wearable on April 10, with production expected to ramp up in the wake of the device's rapid sales.
Based on Slice's report, which factors in sales data from two million shoppers, 62 percent of Apple Watch buyers opted for the least-pricey Apple Watch Sport (starting at $349). The Black Sport Band was the overall most popular watch band for the wearable, with the fancier Milanese Loop band coming in a close second.
Watch shoppers seemed to think bigger is better, with a whopping 71 percent of buyers choosing the 42 mm watch case over the smaller 38 mm version. Not everyone was content to buy just one Apple Watch, as Slice's data shows that an average of 1.3 watches were sold per customer.
According to a report from Reuters, Apple is expected to ramp up Apple Watch production in response to the high demand for the new wearable. Production is reportedly escalating between May and June, after the first wave of Apple Watch orders ship to customers starting April 24.
While it doesn't quite top the record 4 million that the iPhone 6 sold in one day, the Apple Watch's strong day-one sales show that plenty of folks have put their faith in the new smartwatch. The device received high praise for its attractive look and robust feature set, but some early reviewers complained about the learning curve and sluggish performance. Stay tuned for our in-depth review.