Remove one mystery from what Apple plans to talk about during its Worldwide Developers Conference keynote tomorrow (June 8).
While Apple was putting the final preparations on its week-long developer conference in San Francisco, on the other side of the Atlantic, Sony Music CEO Doug Morris was speaking at a music industry event in Cannes, France when he confirmed the long-suspected rumor that Apple will unveil a new subscription music service at WWDC.
"It's happening tomorrow," Morris said, according to a report in VentureBeat.
If anyone would be in a position to know, it's Morris, who as the head of Sony's music business would be privy to the negotiations between Apple and record companies to license music for a streaming music service. According to the VentureBeat report, Morris also enjoys a decades-long friendship with Jimmy Iovine, the music producer now employed by Apple after the company spent $3 billion to buy Beats Music.
MORE: Apple WWDC: Here's What to Expect
Morris didn't reveal any particulars about Apple's service -- such as how much it would cost -- but did say the service would be a "tipping point" for the music industry. "My guess is that Apple will promote this like crazy and I think that will have a halo effect on the streaming business," Morris said, according to VentureBeat.
Reports building up to WWDC say that Apple's music service will cost $10 a month. It's also expected to have curated programming from celebrity DJs, such as Drake and Pharrell Williams.
We'll find out the full details tomorrow, when Apple's WWDC keynote begins at 10 a.m. PT/1 p.m. ET.