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Apple's Streaming Plans Come into Focus as WWDC Nears

The agenda for next week's Worldwide Developers Conference hosted by Apple appears to be taking shape. A subscription music service looks to be very much on Apple's to-do list. However, a subscription TV service looks like it's not going to be announced, as Apple continues talks with broadcasters.

That's the word from a pair of reports, hitting the Internet a week before Apple CEO Tim Cook steps on stage to deliver the keynote. Apple's WWDC takes place in San Francisco, starting June 8 and running through June 12. A new subscription music service figures to join OS X and iOS previews on the agenda.

MORE: Apple WWDC Set for June 8: What to Expect

News of a an Apple-backed subscription music service comes from a Wall Street Journal report, which claims the company will use its WWDC keynote to unveil a $10-a-month music subscription-based streaming service. In addition, Apple will reportedly beef up its current Internet radio offerings by having DJs provide curated programming. Separate reports claim Apple is courting celebrities like Drake to serve as a guest DJ for its new streaming music offering.

At the same time Apple appears to be firming up plans to enter the subscription music service business, reports have the company delaying plans to offer a similar service for TV programming. Apple reportedly had talking to broadcasters about offering live channel subscriptions through an updated version of the Apple TV set-top box. Those talks are still apparently ongoing, but Recode says that Apple is unlikely to talk up its subscription TV efforts at WWDC, at least until deals have been finalized.

It's not surprising that Apple would hold back on announcing its live TV plans given WWDC's developer-centric focus. While unveiling a service now might allow Apple to have something in place for the new fall TV season, Apple's entertainment announcements have traditionally come during fall press events, with the company timing them to take advantage of the holiday shopping season.

That Apple would press ahead with a subscription music service, though, emphasizes how eager it is to stake out its claim on this growing segment of the music business. While Apple remains a dominant force for music downloads with its iTunes Store, the music industry's focus has shifted to streaming services, with Spotify and Pandora leading the way. Apple seemed to concede that it needed to have more of a streaming music presence last year when it paid $3 billion to buy Beats Music, the service co-founded by rap giant Dr. Dre.

According to the Journal report, Apple is rushing to ready its new music service in the days leading up to WWDC while also finalizing licensing deals with record companies.

Philip Michaels is a senior editor at Tom's Guide. Follow him at @PhilipMichaels. Follow Tom's Guide at @tomsguide, on Facebook and on Google+.

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