Digital downloads have changed the way people buy music. Before online music, people would have to purchase and entire album even if they were initially only interested in a single track they heard from the radio. While there were singles, the majority of music was sold in album form. Now users have the option to purchase just a single song – a trend that music companies are trying to change to bring consumers to go back to buying full albums.
According to the Financial Times, Apple is working with EMI, Sony Music, Warner Music and Universal Music Group, on a project the company has codenamed "Cocktail," which will bundle full albums "with interactive booklet, sleeve notes and other interactive features with music downloads..."
An unnamed executive was quoted in the story as saying, "It's all about re-creating the heyday of the album when you would sit around with your friends looking at the artwork, while you listened to the music."
"It's not just a bunch of PDFs," said one executive. "There's real engagement with the ancillary stuff."
The report goes on to suggest that the launch of the new, upgraded music album sales scheme could be tied in with the release of an Apple tablet computer set for September 2009.